
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 94%
- Negotiation and Contract:
- 90%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 92%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
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Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Search Engine Optimization
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Esther R.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Sep 2021
Google Analytics's Accuracy Is Out of This World
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics enables us to track traffic on our website so easily. Therefore, it is better tool that its alternatives. Moreover, it is fast and reliable.
What is your favorite aspect of this product?
I like the amazing capabilities of Google Analytics. It helps us monitor our website easily and get more insights about how our visitors are reacting on our website. It is also a user-friendly tool
What do you dislike most about this product?
Google Analytics has been so impressive. I have not experienced any challenge since I started using Google Analytics.
What recommendations would you give to someone considering this product?
You will love the amazing features and capabilities of Google Analytics. I recommend it to you.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.

Gabrielle P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2021
Fantastic product, but not so easy to start using
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Data visualization and segmentation on Google Analytics it's so much easier than a lot of tools in the market.
What is your favorite aspect of this product?
Integration with Data studio
What do you dislike most about this product?
Data sample and data delay.
What recommendations would you give to someone considering this product?
If you need real time data it will be hard to rely on Google analytics, because there so few metrics available on "real time"
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Raul F.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Sep 2021
Good but complex to use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the norm in website/ app analytics. It offers extremely rich information, but only for certain kinds of analysis. Plus, it easily integrates with many other platforms. For example, it is easy to extract information and send it to Google Sheets via API or an add-on and then analyze there the information. Also, it integrates well with Google Ads and Google Search Console. For me, it is the more reliable source of information. At the same time, when I want to see simple things such as what did a concrete users on the site, I can not do it. And many other "simple" things become complex.
What is your favorite aspect of this product?
I like the attribution of profits for each channel that it does in e-commerce. So that I can even know what products sell the most, at what times, countries, etc. I can also find information about site speed, most popular landing pages, set goals, receive alerts, etc. And it is all free. GA also ads the information of Google Ads. I find it very useful to improve SEO efforts, as well as to improve Google Ads performance with extra knowledge.
What do you dislike most about this product?
I do not find it optimal to understand the customer's journey and to create funnels. I like to see what some individual users do, to create patterns in my mind. And then test different funnels (usually from social media) to improve my paid campaigns from Facebook. Here, I do not notice Google Analytics was that good. And other alternatives, like Funelytics, could be better. Also, it is difficult to "play" with past data, to discover the path that users followed, as it seems that when you set a new view, it starts at that time to measure the data, and not analyze in the view the past data. Also I do not like that it uses cookies.
What recommendations would you give to someone considering this product?
It is a great product. And even when there is a paid version for big corporations, the free one is excellent. Even when a bit complex to fully use to get relevant information. At the same time, there are more flexible an easy-to-use solutions if you want to analyze funnels (TrueConversion, HockeyStack, Funnelytics). Also solutions that add Heatmaps have become popular. However, I always end up going back to GA. It may slow a bit your site, and add cookies, but the benefits usually surpass the inconveniences. Plus, it has many options for exporting data and analyzing it in different applications.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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