Google

Google Analytics

8.9 /10

689 Reviews Write a Review

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What is Google Analytics?

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

3 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Helps Innovate

Feature Ratings

Average 86

Device and Browser Analytics

Audience Segmentation

Paid Search Integration

Audience Demographics

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.7

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Customer Intelligence

Score 8.6

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Manuel C.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2021

Collect the most reliable data for marketing.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

For me, it stands out as one of the most accurate tools in providing detailed reports on the number of visits our website has had, including the cities from where the search was performed, what keywords they often use, and the routes they have followed. It is powered by Google, so it is reliable and offers one of the best services in this area. It is affordable.

What is your favorite aspect of this product?

Google Analytics helps me to better identify and interpret results to consolidate better marketing initiatives and strategies which is very important in my job role. It helps me target the right audience. *Dynamic graphs and customized reports. *Advanced and sophisticated segmentation. *Audience behavior tracking. *Easy to use. *Compatible with websites of any size. *Provides reliable information.

What do you dislike most about this product?

It is a good tool, but for beginners there is a lack of training tools or resources.

What recommendations would you give to someone considering this product?

I recommend it for being one of the most reliable and secure solutions to collect real-time information about visitors and their needs, either websites or apps. It is a great support for the development of better marketing strategies, if you implement it correctly, you can get detailed data.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Judith P.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

Fantastic Product

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

I have no experience from similar products in our company.

What is your favorite aspect of this product?

It enables us to advertise our products and services effectively. Clients who visits our website regularly have the opportunity to get updates on our advert pages.

What do you dislike most about this product?

This is great product that has never failed us in any day since we deployed it.

What recommendations would you give to someone considering this product?

For effective marketing of products and services I highly recommend Google Analytics.

Pros

Continually Improving Product
Effective Service
Inspires Innovation
Saves Time

Gina D.

Role: Information Technology
Industry: Construction
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

Does what it says - in spades

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

Conversion tracking and the demographics information

What do you dislike most about this product?

The complexity of integrating various ad platforms and setting up conversions

What recommendations would you give to someone considering this product?

Get it now. The sooner you start using it, the sooner you can learn from the data it supplies.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Manuel C.

Collect the most reliable data for marketing.

Likeliness to Recommend

Pros

Judith P.

Fantastic Product

Likeliness to Recommend

Pros

Gina D.

Does what it says - in spades

Likeliness to Recommend

Pros

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Elastic Observability

1
Since last award

Feature Ratings

Device and Browser Analytics

Audience Segmentation

Paid Search Integration

Audience Demographics

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support