Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

719 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

Device and Browser Analytics

Audience Demographics

Paid Search Integration

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.7

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A/B Testing

Score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Aakanksha D.

Role: Student Academic
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2024

Best Free Tool for Analysts out there!

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Direct integration with Search Console provides insights into organic search performance. While there are other analytics tools like Adobe Analytics, Mixpanel, and Matomo, Google Analytics stands out due to its extensive integration capabilities, user-friendly interface, and the broad system of Google products.

What is your favorite aspect of this product?

My favorite aspect of Google Analytics is its seamless integration with other Google services like Google Ads, Google Search Console, and Google Tag Manager.

What do you dislike most about this product?

What I dislike most is its complexity for beginners as it can be overwhelming for new users to navigate since it has a huge learning curve

What recommendations would you give to someone considering this product?

Begin with the free tier of Google Analytics to familiarize yourself with its features and capabilities before considering an upgrade to GA 360 or other premium options. Also invest your time in training.

Pros

Enables Productivity
Unique Features
Efficient Service
Saves Time

Maria kemi W.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2024

Helps us make better business decisions.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics customizable and comprehensive reporting capabilities, does set it apart from similar software programs. It provides vast levels of dimensions and metric options that we have customized to meet specific business needs. As a result of this , we are better understanding how our users and website visitors relate with our web applications and mobile app.

What is your favorite aspect of this product?

I love that I am able to create customized dashboards and automate email reports. This has made it easier to share vital day to day data insights with the right people across my organization.

What do you dislike most about this product?

Google analytics is very feature vast and this can make it complex to use , especially for people who are new to web analytic tools. Also, it requires at least intermediate analytical skillset to interpret data provided on Google analytics.

What recommendations would you give to someone considering this product?

I am of the opinion that Google analytics has helped my organization shape business outcomes and can do same for other organizations too.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Riley S.

Role: Operations
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2024

Not the easiest to use at first, but great!

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is the main program for all companies out there for a reason. It tells you everything you need to know when it comes to getting a bigger picture of how your business is doing. As a Content and Editorial Manager, I love being able to see a screenshot of how our audience is interacting with our content, how they're finding us, and more. It's all in one easily-accessible place, making my job extremely easy (once you get the hang of it!)

What is your favorite aspect of this product?

I love that it's easy to get all of the data that I need in one place and I don't have to go searching high and low

What do you dislike most about this product?

I've found that since Google Analytics made the switch to GA4, there's a much bigger learning curve. However, once you do get used to it, it's a great tool to use

What recommendations would you give to someone considering this product?

Take the time to learn the software. It may require some time to get comfortable with it, but it will become second nature

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Customer Intelligence

A/B Testing

Google Analytics Reviews

Aakanksha D.

Best Free Tool for Analysts out there!

Likeliness to Recommend

Pros

Maria kemi W.

Helps us make better business decisions.

Likeliness to Recommend

Pros

Riley S.

Not the easiest to use at first, but great!

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Device and Browser Analytics

Audience Demographics

Paid Search Integration

Conversion Analysis

Data Visualization

Search Engine Optimization

Customer Value Analysis

Customer Journey Modelling

Social Media Analytics

API Framework

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support