What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
99 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Sirish R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
The best analytics software ever
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
When sending email campaigns, landing pages are very much crucial. Google Analytics helps users understand the performance of their landing pages and other webpages better. The main differentiator factor that I would say with Google Analytics is the precise and real time customer data and information that we get.
What is your favorite aspect of this product?
I like tracking the behavior flow of all my users. With Google Analytics, you can easily track upto 5 levels of user behavior which is of great use to me. Also, I like how the reports are visually presented to us
What do you dislike most about this product?
It might be difficult for new users to understand Google Analytics as it is very vast
What recommendations would you give to someone considering this product?
I would say, Google Analytics is a definite must for all companies to understand how their website is performing and I would definitely recommend this
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
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Mohiuddin R.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jul 2022
Analysis and Decision taking is now easy.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The platform's rich information makes it easier to comprehend user behavior and adjust website content accordingly. The dashboard provides us with information on user demographics, interaction patterns, and preferences with just a few lines of code added to our application code. It offers a number of extra capabilities that are fully adjustable and graphical user interfaces that can display even more information for more in-depth study.
What is your favorite aspect of this product?
It is essential in delivering website analytics because it is easy to use, trustworthy, interesting, makes the best use of data, and provides credible reports on nearly all of the topics that matter to the majority of website owners. helps me better understand what I need do for my website and blog every day so that I may improve my readership and outcomes.
What do you dislike most about this product?
Setting it up and customizing it was challenging. I still think there are many things on the site that are too advanced for a beginner to use to their full potential. For people like myself to know which features to employ for the maximum output, lessons for popular use cases like blog websites and portfolio websites would be beneficial.
What recommendations would you give to someone considering this product?
Any IT company should have it.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Less Efficient Service
- Less Friendly Negotiation
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Robert P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2022
We track objectives and events via Google Analytic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Targets and happenings are monitored with the use of Google Analytics. We need to keep track of several domains, each with its own currency, in a single account. In order to determine which of our marketing strategies is yielding the best results, we can utilize Google Analytics' advanced cross-domain monitoring to monitor the success of each of our many channels.
What is your favorite aspect of this product?
When it comes to monitoring the success of our clients' websites, we rely on Google Analytics. To ensure our clients are getting a good return on their investment, we also utilize it to monitor the performance of their Google Ads campaigns. We can also help our customers spend their digital advertising budgets wisely by using Google Analytics to track where their ads are performing best in the vast and ever-changing digital landscape.
What do you dislike most about this product?
Downloading Google Analytics many times will reveal funnel statistics but not underlying patterns. It's possible to generate personalized reports, but not charts; for that, you'll need to export the information and work with it offline. Using the same segments and reporting parameters might yield varying outcomes.
What recommendations would you give to someone considering this product?
Google Analytics is a must-have if your company has a website, as it allows you to monitor traffic and conversions. If you want to increase your website's marketing efforts, you need to track visitor data to see which strategies are working and which ones aren't. In today's complicated digital landscape, it is impossible to efficiently manage a website without the in-depth data that Google Analytics provides.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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