What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Sales Engagement Platforms category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
93%
Negotiation and Contract:
97%
Conflict Resolution:
98%
Strategy & Innovation:
100%
Service Experience:
95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

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4% Negative
1% Neutral
95% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Inspires Innovation
  • Client Friendly Policies

Feature Ratings

Average 84

Pipeline Management

89

E-Mail Integration

86

E-Mail Campaign Management

85

Dialer Integration

83

Sales Analytics

83

CRM Integration

83

Workflow Automation

82

Omnichannel Campaign Management

80

Internal Sales Collaboration

79

Conversation Coaching

79

Call Management

79

Vendor Capability Ratings

Average 84

Availability and Quality of Training

87

Ease of Customization

87

Ease of IT Administration

86

Quality of Features

86

Ease of Implementation

85

Breadth of Features

84

Business Value Created

84

Product Strategy and Rate of Improvement

83

Ease of Data Integration

83

Usability and Intuitiveness

82

Vendor Support

81

ActiveCampaign Reviews

Chris H.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Excellent for email campaigns

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

I'm blown away by how many options there are! Love the automations and the excellent customer service from the crew. There is a lot of value in having monthly meetings to discuss issues and learn new things from one other.

What is your favorite aspect of this product?

It takes some time to get to know all of the features of ActiveCampaign. Despite this, their onboarding process is very personalized. 5 one-on-one conversations with an onboarding professional were the finest part of the webinars I attended. Helped me set it all up with her. I may now email the support team if I have any questions in the future. Everyone is usually eager to help and the response times are always quick. Because of this, the service stands out and is a game changer.

What do you dislike most about this product?

As your email list grows, the cost will rise, but the return on investment from using this product will well above that of any of its competitors.

What recommendations would you give to someone considering this product?

ActiveCampaign is designed for more experienced users and more sophisticated marketing campaigns. To enhance conversions, it is a solution that demands effort and learning; but the benefits are worth it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Siddiq K.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Great product with Amazing customer support

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Upgraded features and best pricing in the market

What is your favorite aspect of this product?

marketing automation

What do you dislike most about this product?

Nothing much

What recommendations would you give to someone considering this product?

Great product to go for

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Andrey T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Great and efficient sales management platform

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

We have produced revenue and systematized our procedures thanks to the plethora of user data we've gained from Active Campaign. The platform indeed has more power than we typically utilize, but knowing that we have the right platform in place for now and can do a bit more is comforting.

What is your favorite aspect of this product?

My favorite feature is the monthly support calls, which allow me to learn time-saving techniques and the ins and outs of complicated automation. ActiveCampaign's automation is fantastic. It's an excellent tool for visualizing client experiences, and the choices are limitless. The one-on-one customer service calls are beneficial. My only regret is that I didn't begin with AC in the beginning.

What do you dislike most about this product?

The "pay per contact" approach makes it prohibitively costly for individuals like us who require a significant number of leads to generate a profit. The Workflows are a little convoluted in their design and implementation. Large data sets may take a long to analyze, and we are wary of making too many database changes at once.

What recommendations would you give to someone considering this product?

To begin, set up a test configuration. The customer service will ask you many questions about your company and then show you how AC can best serve your requirements. The company showed the ActiveCampaign product's finer points throughout the demo. Using their expertise, you may learn how to construct reusable, automated campaigns.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Effective Service

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