What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Transparent
- Performance Enhancing
- Acts with Integrity
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Master Data Management
Multivariant Testing
Email Marketing Automation
Customer Journey Modelling
Marketing Project Management
Mobile Marketing Management
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Sales Engagement Platforms
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.5
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Thanga V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Solid Marketing Automation Software
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a comprehensive suite of tools for automating marketing campaigns, managing customer relationships, and analyzing engagement metrics. Additionally, ActiveCampaign's extensive integration options with popular third-party apps and services allow users to create customized workflows and connect with their existing tools seamlessly.
What is your favorite aspect of this product?
The ability to create sophisticated and personalized automated workflows allows me to streamline my marketing processes and engage with my audience more effectively. Whether it's automating email sequences, segmenting contacts based on their behavior, or triggering actions based on specific events, ActiveCampaign empowers me to deliver targeted and timely messages to my subscribers without manual intervention. This not only saves me time but also helps me nurture leads and drive conversions more efficiently.
What do you dislike most about this product?
One aspect of ActiveCampaign that I find challenging is its pricing structure, particularly for users with larger contact lists or more advanced automation needs. While ActiveCampaign offers a range of pricing plans to accommodate different business sizes and budgets, the costs can add up quickly as the subscriber count increases or additional features are required. This can be prohibitive for small businesses or startups operating on tighter budgets, especially if they need access to more advanced automation features or higher contact limits.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Matt O.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2024
Friendly and easy to use interface
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Advanced personalization to segment customers and send specific messages. Integration with various external platforms and tools. All-in-one platform that offers marketing automation, CRM and email campaigns.
What is your favorite aspect of this product?
Improve customization of email templates to allow for more design options. Simplify the initial setup process to facilitate adoption by new users. Improper use of advanced personalization can lead to errors in customer segmentation. The high cost can be an obstacle for small businesses.
What do you dislike most about this product?
Higher price compared to other marketing automation tools. Initial setup can be a bit complicated for beginner users.
What recommendations would you give to someone considering this product?
Limitations on customizing email templates. The tracking function can be improved to provide more details on customer interaction.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Carine O.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Mar 2024
Automating Buyer Feedback for ongoing Improvement
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The platform tracks detailed response metrics in an intuitive dashboard, providing a bird's-eye view of sentiment and drilling into specific issues. Correlating feedback to order details, such as product or payment method, surfaces trends. Automated tagging routes poor experiences to the correct departments for resolution.
What is your favorite aspect of this product?
I've automated surveys to be emailed to people who have purchased something. With logic that skips sections irrelevant to their transaction, qualified contacts receive questions tailored to their order. Standard templates ensure consistency, and personalization boosts relevancy.
What do you dislike most about this product?
Enhancing surveys with customization capabilities and multivariate testing functionality within ActiveCampaign could optimize for even more comprehensive understanding.
What recommendations would you give to someone considering this product?
The streamlining of data collection through ActiveCampaign has significantly increased our response rate compared to when surveys were sent manually. Customers are more likely to provide feedback because they appreciate its timeliness and relevance. Teams prefer actionable insights that directly impact product and service design. Automating data collection has transformed customer insights from a burdensome task into a continuous learning opportunity.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity