


What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 97%
- Conflict Resolution:
- 98%
- Strategy & Innovation:
- 100%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Pipeline Management
E-Mail Integration
E-Mail Campaign Management
Dialer Integration
Sales Analytics
CRM Integration
Workflow Automation
Omnichannel Campaign Management
Internal Sales Collaboration
Conversation Coaching
Call Management
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Quality of Features
Ease of Implementation
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.8
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Marketing Automation - B2C
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews

Dio (Dionisios) F.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Tracking, automation and all-in-one systems
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is very appropriate to say that after learning its learning curve in the software our experience started to improve in a very good way doing activities such as promotional campaigns in general, covering several aspects both to evaluate its receptivity, as well as simpler aspects of design and the message itself in addition, we also use the split test option to send emails with better open rates, we have many managements in general with this program.
What is your favorite aspect of this product?
We have a lot of complement with the intuitive interface and customizations like easy to add/update contacts automatically as well as easily segment your list and create an email experience and in turn sales tracking, and dynamic email content, all with a good automated system.
What do you dislike most about this product?
With a fairly complicated learning curve when learning the program which would be helpful with better resources for staff understanding as well as the ability to generate a report based on user activity on the website would be excellent as data or information for the company.
What recommendations would you give to someone considering this product?
We can assure that it is one of the most complete software on the market at automated management levels due to the great level of time and performance that you have effectively provided us, it is ideal for sole traders to medium sized businesses that want to control and monitor all their email communications on a platform that will bring you a lot.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.

Jose Ramon C.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Nov 2022
ActiveCampaign, share your information securely
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The campus is currently 100% integrated with EMS; therefore, when booking events on campus, we have to put them in EMS and then double book them in ActiveNet so that users of that software also see the booking.
What is your favorite aspect of this product?
We have evidenced added bookings, double bookings or cancellations in ActiveNet that do not show up on our side in EMS and we have to check background and update. both systems to make sure they match. It works with our campus financial system and allows the system to accept payments for reservations, which we currently cannot do with EMS.
What do you dislike most about this product?
It would be nice to have the system synchronized with other software that is used. When outlining conferences, we currently have hotel guests and registrations for which we would like to share information through each system. Currently it is just double data entry.
What recommendations would you give to someone considering this product?
The software used for tracking financial and student information was not suited to tracking community programs, and the online software we used experienced little or no improvement over the years and had significant problems tracking information.
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.

German Jose F.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
ActiveCampaign is the best digital platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a white-label local marketing platform aimed at agencies and marketers supporting physical franchises with online projections for local businesses, and their platform they describe as an end-to-end commerce platform designed for businesses in every thickening period.
What is your favorite aspect of this product?
Agile functions for their customers with multiple locations. A comprehensive establishment scaffold with the tools your team needs to work effectively. Create the plan that best fits the needs of your strategy and get all the assets that partners experience day in and day out.
What do you dislike most about this product?
Aligned with your company's vision, pdm will help you make the most of your membership by giving you access to exclusive promotions and workshops, though not always willing to to help you win in your market.
What recommendations would you give to someone considering this product?
Partnering with ActiveCampaign is more than just a SaaS subscription. The success of your business is your total success and commitment to helping it grow. A unique benefit of a partnership with ActiveCampaign is their dedicated partner development manager.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
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