What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Pipeline Management
E-Mail Integration
E-Mail Campaign Management
Dialer Integration
CRM Integration
Sales Analytics
Workflow Automation
Omnichannel Campaign Management
Internal Sales Collaboration
Conversation Coaching
Call Management
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Quality of Features
Ease of Implementation
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Mohammad Ismail H.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Great Product But Pricey
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Lead Scoring
What is your favorite aspect of this product?
Flawless Campaign Drip
What do you dislike most about this product?
Cost of operating the software
What recommendations would you give to someone considering this product?
Anyone can consider who is providing service and lead gen business.
Pros
- Enables Productivity
- Saves Time
- Includes Product Enhancements
- Continually Improving Product
Please tell us why you think this review should be flagged.
Bethany I.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
The expansion of online marketing campaigns
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Users and consumers have evolved into our primary focus, and this software allows us to access a marketing approach that goes above and beyond what the competition offers. It's a potent tool for email marketing since it lets you divide your audience into subsets based on their interests and behaviors, tailoring your messages to each group so you can maximize conversions and customer retention and loyalty. Our ActiveCampaign-created campaigns consistently yield excellent returns.
What is your favorite aspect of this product?
ActiveCampaign's capabilities have improved, allowing me to perform decision-based work and analyze digital marketing campaigns. Elegant email campaign templates are available for use with any service. They did a great job designing their interface.
What do you dislike most about this product?
ActiveCampaign has a fantastic speed, but I need to understand why it doesn't synchronize with some programs; this problem needs to be fixed as soon as possible, along with the limited integrations with platforms.
What recommendations would you give to someone considering this product?
To keep functioning at peak efficiency and devise a marketing-focused strategy, it must respond well to all of your input. I can use its help to combat any issue you encounter. Without a doubt, your level will increase.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Trisha B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jan 2023
Effective and scalable marketing for our benefits.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign allows us to have even greater positive results than other software with greater fame on the market, it is a system with better focus and quick results that increase our scalability in marketing, this software is much better than the others.
What is your favorite aspect of this product?
Email marketing is our main advantage when acquiring ActiveCampaign, since it allows great automation options to reach our clients massively and increase sales. It allows good fluidity in advertising campaigns, reduces labor effort as it is a system with great automation power and is very easy to use with quick training.
What do you dislike most about this product?
Our implementation was easy from the beginning, we didn't have any problems at all and our goals were achieved quickly, there have been no issues and we are very happy about it.
What recommendations would you give to someone considering this product?
If you want to achieve greater fluidity in advertising campaigns and better results in email marketing, this is the perfect software, it has clear and highly scalable functionalities to improve sales and attract customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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