What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 97%
- Conflict Resolution:
- 98%
- Strategy & Innovation:
- 100%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Pipeline Management
E-Mail Integration
E-Mail Campaign Management
Dialer Integration
Sales Analytics
CRM Integration
Workflow Automation
Omnichannel Campaign Management
Internal Sales Collaboration
Conversation Coaching
Call Management
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Quality of Features
Ease of Implementation
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.8
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Marketing Automation - B2C
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Hugh G.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
ActiveCampaign is tops in the industry.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Amazing, right? Our primary motivation for choosing AC over competing email marketing software was access to its more sophisticated capabilities, which we are just now beginning to exploit.
What is your favorite aspect of this product?
I really appreciate how much is included in the active campaign for how little it costs. Competition is expensive and limited in scope. There weren't enough lessons when I bought it a year ago to address all my issues, and getting a response from tech support can take a few days.
What do you dislike most about this product?
One potential negative is that the user interface may seem complicated or intimidating to someone who is unfamiliar with automations or a customer relationship management system.
What recommendations would you give to someone considering this product?
Since ActiveCampaign's pipeline monitoring is compatible with our sales funnel, we can easily integrate video content into our email newsletters and promotions. Migrating from our previous CRM was a breeze, and mass editing of contacts has been a breeze as well.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Mohammad Ismail H.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Great Product But Pricey
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Lead Scoring
What is your favorite aspect of this product?
Flawless Campaign Drip
What do you dislike most about this product?
Cost of operating the software
What recommendations would you give to someone considering this product?
Anyone can consider who is providing service and lead gen business.
Pros
- Enables Productivity
- Saves Time
- Includes Product Enhancements
- Continually Improving Product
Please tell us why you think this review should be flagged.
Bethany I.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
The expansion of online marketing campaigns
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Users and consumers have evolved into our primary focus, and this software allows us to access a marketing approach that goes above and beyond what the competition offers. It's a potent tool for email marketing since it lets you divide your audience into subsets based on their interests and behaviors, tailoring your messages to each group so you can maximize conversions and customer retention and loyalty. Our ActiveCampaign-created campaigns consistently yield excellent returns.
What is your favorite aspect of this product?
ActiveCampaign's capabilities have improved, allowing me to perform decision-based work and analyze digital marketing campaigns. Elegant email campaign templates are available for use with any service. They did a great job designing their interface.
What do you dislike most about this product?
ActiveCampaign has a fantastic speed, but I need to understand why it doesn't synchronize with some programs; this problem needs to be fixed as soon as possible, along with the limited integrations with platforms.
What recommendations would you give to someone considering this product?
To keep functioning at peak efficiency and devise a marketing-focused strategy, it must respond well to all of your input. I can use its help to combat any issue you encounter. Without a doubt, your level will increase.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
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