What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 97%
- Conflict Resolution:
- 98%
- Strategy & Innovation:
- 100%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Pipeline Management
E-Mail Integration
E-Mail Campaign Management
Dialer Integration
Sales Analytics
CRM Integration
Workflow Automation
Omnichannel Campaign Management
Internal Sales Collaboration
Conversation Coaching
Call Management
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Quality of Features
Ease of Implementation
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.8
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Marketing Automation - B2C
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Alissa A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2022
Comprehensive and user friendly!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is very comprehensive but also very user-friendly. The support team is very responsive and knowledgable. It was most important for us to be able to connect ActiveCampaign with Salesforce.
What is your favorite aspect of this product?
I especially like the Home Dashboard setup so when I login I can quickly see all of the latest activity - my tasks, contact trends, campaigns, automations, recent subscriptions, news, pipelines, etc... We don't utilize all of the functionality yet, but I like that when I click on something new, there's a video/tutorial that pops up with an explanation on how to get started.
What do you dislike most about this product?
Everything is working great so far!
What recommendations would you give to someone considering this product?
ActiveCampaign has a lot of potential and as with any email automation tool - you get out of it what you put into it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Joe B.
- Role: Sales Marketing
- Industry: Construction
- Involvement: End User of Application
Submitted Apr 2022
Category-defining Sales and Marketing Platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign actually has more marketing automation and lots of advanced and customizing features compared to similar Apps.
What is your favorite aspect of this product?
Its live chat messaging function is a joy as it has enabled great interaction with customers resulting to lead scoring. Makes it all the much easier to hit targets.
What do you dislike most about this product?
It lacks in emails that allow online transactions, a noticeable drawback but the only issue for me.
What recommendations would you give to someone considering this product?
As a marketing and sales automation platform with category-defining customer experience, it ranks up there.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Dion D.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Apr 2022
Our opt-ins & sales conversions have increased!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
They provide reasonable pricing and their user interface is quite intuitive. Their onboarding process is designed so that by the time it's completed you'll be very familiar with the tools you'll be using frequently and are running your business or transitioning from another provider rather seamlessly.
What is your favorite aspect of this product?
That would have to be its direct integration with our e-commerce platform. We can see the activity of potential customers which helps tremendously in segmenting our list to send appropriate campaigns for where they are at within their journey to becoming customers.
What do you dislike most about this product?
Although there is a trial of certain tools within our plan, we believe that it should be included at no additional charge.
What recommendations would you give to someone considering this product?
Research your options and make an informed decision based on the needs of your business at that particular time. We believe that Active Campaign will scale well with our business growth and is priced better than other competitors for a small business looking to grow but has to keep budgets as lean as possible while doing so.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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