What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Pipeline Management
E-Mail Integration
E-Mail Campaign Management
Dialer Integration
CRM Integration
Sales Analytics
Workflow Automation
Omnichannel Campaign Management
Internal Sales Collaboration
Conversation Coaching
Call Management
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Quality of Features
Ease of Implementation
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Khurshid S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
simple & lots of features, but many bugs & costly
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is a lot easier than other similar software products as they have a lot of training content available but the software has a lot of bugs and many features are new and are never tested by their team before launch.
What is your favorite aspect of this product?
Sending campaigns to contacts is very easy and anyone can do it
What do you dislike most about this product?
The customer support doesn't reply to emails for weeks and the sales CRM is very new and has many bugs in email opens tracking
What recommendations would you give to someone considering this product?
Only sign up if you need it for campaigns and you know how to set up your own DKIM/SPF records
Pros
- Continually Improving Product
- Inspires Innovation
- Transparent
- Includes Product Enhancements
Cons
- Less Reliable
- Less Effective Service
- Less Productive
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
A Step Up From Constant Contact
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Kane E.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted May 2022
Easy to use but basic
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
To me, there are not any positive differentiators between Active Campaign and similar products
What is your favorite aspect of this product?
Easy enough to use
What do you dislike most about this product?
Very basic, especially for the price we pay. The design tools for email campaigns are awful which results in us using MailChimp (free) to design our emails.
What recommendations would you give to someone considering this product?
Consider the design aspect of the software.
Pros
- Reliable
- Trustworthy
- Client Friendly Policies
- Fair
Cons
- Less Productive
- Less Performance Enhancing
- Commodity Features
Please tell us why you think this review should be flagged.
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