What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Sales Engagement Platforms category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

4% Negative
2% Neutral
94% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Inspires Innovation
  • Client Friendly Policies

Feature Ratings

Average 83

Pipeline Management

88

E-Mail Integration

85

E-Mail Campaign Management

85

Dialer Integration

83

CRM Integration

82

Sales Analytics

82

Workflow Automation

81

Omnichannel Campaign Management

80

Internal Sales Collaboration

75

Conversation Coaching

75

Call Management

75

Vendor Capability Ratings

Average 84

Availability and Quality of Training

86

Ease of Customization

86

Ease of IT Administration

85

Quality of Features

85

Ease of Implementation

85

Breadth of Features

84

Business Value Created

84

Product Strategy and Rate of Improvement

83

Ease of Data Integration

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Lisa-jess B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

A decent software for automation.

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

The interface and automation tool. We tend to are making multiple automation for a wide array of processes from client on boarding to delivering sales promotions. The automation capability was a big factor in selecting ActiveCampaign and we aren’t disappointed. The pricing is a nice cost for profit as fees are supported by the size of your customer base and not on the number of lists, emails, or campaigns that you just create. We conjointly find it terribly helpful to resolve our transactional email issues, as our eCommerce platform doesn’t offer us with all emails we need.

What is your favorite aspect of this product?

ActiveCampaign is hard to beat in terms of features, deliverability, and value for cash – however what’ most significant to me – is that the quick, personal reference to ActiveCampaign staff who proactively reach out to me often to ask however I’m doing with marketing and if they’ll facilitate. Mind-blowing support and deep care! I’ve had multiple calls with ActiveCampaign consultants who have continually been ready to provide me tailored help so we are able to grow as a business – according to our needs, workflows and vision. . I ne’er hesitate to suggest ActiveCampaign to beginners as well as more advanced entrepreneurs.

What do you dislike most about this product?

Email templet creation could be waaaay higher in terms of customization options, interface, and collaboration between groups on a similar template. Also, the “Deals” tool could be far more integrated with automation and campaigns. Lastly. Reporting and Bi aren’t the simplest and all intelligence coming from our database is finished locally, by exporting the Active Campaign database.

What recommendations would you give to someone considering this product?

Test plenty before taking the selections on how you’re organizing your lists, tags, and automation. Active Campaign is additionally a decent solution for a deal pipeline, particularly just in case you have a B2B sales team working alongside a B2C team.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Cons

  • Less Generous

Milijana C.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

The effective platform to promote smaller brands

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign has helped us to better manage digital marketing and leverage big brands to promote our products and services. It has been an effective way to reach more prospects, grow our customer database and generate more revenue due to increased sales. The expense involved is not unreasonable, it's good, it's within our budget and the returns have been much more attractive. It has an incredibly flat learning curve, mastering this software is a quick task and the benefits obtained are very valuable for the organization, I would choose it a thousand times more, it is the best affiliate program.

What is your favorite aspect of this product?

I like the fact that it has an intuitive interface and is not at all intrusive to users; I also like the low complexity of its report pages and the powerful link building capabilities. In my organization we use it frequently to facilitate access to major affiliates and merchants who have large websites and large followings, which has opened doors for us to reach customers all over the world.

What do you dislike most about this product?

The only thing I dislike is that it doesn't let me withdraw an application when I want to, so if you never hear back from the advertiser, there is no way to withdraw that application in a reasonable amount of time.

What recommendations would you give to someone considering this product?

It is the best affiliate program out there, you have access to great brands and making advertising plans with them is a simple process. It will allow you to open doors to your brand and promote your products and services without too much effort, plus its cost is excellent, it is worth it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Jerónimo Agustin O.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Amazing email marketing platform for e-learning

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

I have used several competitors, the most well known of all off them -the monkey chimp, you know- has a TERRIBLE UX IN COMPARISON TO ACTIVE CAMPAIGN. Active campaign it's in my humble opinion the best email marketing platform I have used in my career as a marketer. It is extremly realiable, easy to use, offers a wide variety of features to nurture leads and clients realtions, it is wonderful.

What is your favorite aspect of this product?

Their email automation feature is the most advanced I have used and very useful to do all what you could imagine to automate.

What do you dislike most about this product?

Their CRM might be a little limited.

What recommendations would you give to someone considering this product?

Don't hesitate about the extra cost, it is worth it to avoid the headache for a few bucks.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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