Website Analytics
Top Hotjar Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

8.8

Composite
Score

+93

Emotional
Footprint

36

Reviews

Best Alternatives and Competitors to Hotjar

Compare how Hotjar stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Marketing Hub

9.0

Composite
Score

+93

Emotional
Footprint

87

Reviews

Reviews Say

Compared to Hotjar, HubSpot Marketing Hub is:

More Efficient

Less Inspiring

Worse at Support

Less Transparent

Less Innovative

Harder to Use

Google

Google Analytics

9.0

Composite
Score

+91

Emotional
Footprint

624

Reviews

Reviews Say

Compared to Hotjar, Google Analytics is:

Worse at Support

Less Transparent

Less Inspiring

Harder to Use

Less Caring

Worse at Training

Semrush

Semrush

8.9

Composite
Score

+90

Emotional
Footprint

70

Reviews

Reviews Say

Compared to Hotjar, Semrush is:

More Efficient

Less Transparent

Less Inspiring

Worse at Support

Less Reliable

Worse at Training

Adobe Systems

Adobe Analytics

8.6

Composite
Score

+91

Emotional
Footprint

98

Reviews

Reviews Say

Compared to Hotjar, Adobe Analytics is:

More Efficient

More Respectful

Less Transparent

Worse at Support

Less Inspiring

Worse at Training

Dynatrace

Dynatrace

8.5

Composite
Score

+99

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Hotjar, Dynatrace is:

More Efficient

More Caring

More Innovative

More Reliable

Easier to Customize

Worse at Support

Mixpanel

Mixpanel

8.2

Composite
Score

+93

Emotional
Footprint

30

Reviews

Reviews Say

Compared to Hotjar, Mixpanel is:

More Respectful

More Caring

More Efficient

Worse at Support

Less Reliable

Less Inspiring

Matomo

Matomo

7.9

Composite
Score

+89

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Hotjar, Matomo is:

More Caring

Less Inspiring

Less Innovative

Less Transparent

Harder to Use

Worse at Support

Amplitude

Amplitude Analytics

7.9

Composite
Score

+94

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Hotjar, Amplitude Analytics is:

More Respectful

More Efficient

Less Inspiring

Less Innovative

Worse at Support

Less Transparent

Mouseflow

Mouseflow

7.7

Composite
Score

+87

Emotional
Footprint

39

Reviews

Reviews Say

Compared to Hotjar, Mouseflow is:

More Efficient

Less Innovative

Less Inspiring

Less Transparent

Less Caring

Worse at Training

Heap, Inc.

Heap

7.5

Composite
Score

+86

Emotional
Footprint

19

Reviews

Reviews Say

Compared to Hotjar, Heap is:

More Respectful

Less Inspiring

Less Innovative

Less Transparent

Less Reliable

Harder to Implement

Elastic

Elastic Observability

7.4

Composite
Score

+82

Emotional
Footprint

34

Reviews

Reviews Say

Compared to Hotjar, Elastic Observability is:

Less Transparent

Less Caring

Less Innovative

Less Inspiring

Worse at Training

Less Reliable

Most Popular Hotjar Comparisons