Top Oracle Unity Customer Data Platform Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
Common Features
Audience Segmentation | Audience Demographics | Conversion Analysis | Customer Journey Modelling | Cross Channel Attribution Analysis | Predictive Analytics | Anomaly Detection | Real Time Workflow Automation | Data Visualization | Metadata Management | API Framework
7.0
Composite
Score
+78
Emotional
Footprint
20
Reviews
Best Alternatives and Competitors to Oracle Unity Customer Data Platform
Compare how Oracle Unity Customer Data Platform stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Semrush
Semrush
8.8
Composite
Score
+90
Emotional
Footprint
43
Reviews
Reviews Say
Compared to Oracle Unity Customer Data Platform, Semrush is:
More Reliable
More Caring
More Innovative
More Respectful
Easier to Implement
More Inspiring
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Google Analytics
8.7
Composite
Score
+88
Emotional
Footprint
133
Reviews
Reviews Say
Compared to Oracle Unity Customer Data Platform, Google Analytics is:
More Reliable
More Caring
More Respectful
Better at Integrating
More Inspiring
More Innovative
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
HubSpot
HubSpot Sales Hub
8.6
Composite
Score
+90
Emotional
Footprint
48
Reviews
Reviews Say
Compared to Oracle Unity Customer Data Platform, HubSpot Sales Hub is:
More Reliable
More Caring
More Innovative
More Respectful
More Inspiring
More Transparent
Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.
Qualtrics
Qualtrics CoreXM
8.3
Composite
Score
+87
Emotional
Footprint
28
Reviews
Reviews Say
Compared to Oracle Unity Customer Data Platform, Qualtrics CoreXM is:
More Reliable
Easier to Implement
More Inspiring
More Respectful
Easier to Customize
Better at Training
One platform for all your X-data. Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
Looker
8.2
Composite
Score
+85
Emotional
Footprint
26
Reviews
Reviews Say
Compared to Oracle Unity Customer Data Platform, Looker is:
More Caring
More Reliable
More Innovative
More Respectful
Better at Integrating
Easier to Customize
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Adobe Systems
Adobe Analytics
8.1
Composite
Score
+89
Emotional
Footprint
46
Reviews
Reviews Say
Compared to Oracle Unity Customer Data Platform, Adobe Analytics is:
More Caring
More Reliable
More Respectful
More Innovative
More Inspiring
Easier to Customize
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
SAP
SAP Analytics Cloud
7.6
Composite
Score
+86
Emotional
Footprint
30
Reviews
Reviews Say
Compared to Oracle Unity Customer Data Platform, SAP Analytics Cloud is:
More Caring
More Reliable
More Respectful
More Transparent
More Innovative
Easier to Implement
A single solution for business intelligence and collaborative planning, enhanced with the power of predictive analytics and machine learning technology. SAP Analytics Cloud delivers all the analytics capabilities you need – business intelligence (BI), planning, and predictive analytics – in a single solution. Harness the latest technologies and give everyone in your organization the ability to discover actionable insights in real time.
Audiense Ltd
Audiense Insights
7.6
Composite
Score
+88
Emotional
Footprint
11
Reviews
Reviews Say
Compared to Oracle Unity Customer Data Platform, Audiense Insights is:
More Reliable
More Transparent
Easier to Implement
More Innovative
More Respectful
Better at Training
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.
People Pattern
People Pattern
7.4
Composite
Score
+89
Emotional
Footprint
21
Reviews
Reviews Say
Compared to Oracle Unity Customer Data Platform, People Pattern is:
More Caring
More Respectful
More Reliable
More Innovative
Better at Integrating
More Inspiring
People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers. People allows you to find, understand and activate quality customers.
Microsoft Corporation
Dynamics 365 Customer Insights
7.4
Composite
Score
+86
Emotional
Footprint
26
Reviews
Reviews Say
Compared to Oracle Unity Customer Data Platform, Dynamics 365 Customer Insights is:
More Reliable
More Caring
More Respectful
Easier to Implement
More Innovative
More Efficient
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.
Salesforce.com Inc
Tableau CRM Analytics
7.3
Composite
Score
+83
Emotional
Footprint
30
Reviews
Reviews Say
Compared to Oracle Unity Customer Data Platform, Tableau CRM Analytics is:
More Reliable
More Caring
More Respectful
Easier to Customize
Easier to Implement
Better at Integrating
Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow. Find patterns and experience actionable insights specific to your business, and infuse them into every process. Drive better outcomes with a full understanding of what happened, why it happened, and what you should do next, right in the flow of your work. It’s a complete intelligence experience built for Salesforce.
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