Oracle Unity Customer Data Platform Logo
Oracle Unity Customer Data Platform Logo
Oracle

Oracle Unity Customer Data Platform

Composite Score
7.0 /10
CX Score
7.3 /10
Category
Oracle Unity Customer Data Platform
7.0 /10

What is Oracle Unity Customer Data Platform?

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.

Company Details


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Awards & Recognition

Oracle Unity Customer Data Platform won the following awards in the Customer Intelligence category

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Oracle Unity Customer Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Unity Customer Data Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
77%
Negotiation and Contract:
80%
Conflict Resolution:
77%
Strategy & Innovation:
79%
Service Experience:
76%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Unity Customer Data Platform?

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10% Negative
0% Neutral
90% Positive

Pros

  • Effective Service
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Feature Ratings

Average 77

Audience Segmentation

88

Data Visualization

84

Predictive Analytics

83

API Framework

82

Real Time Workflow Automation

80

Audience Demographics

79

Cross Channel Attribution Analysis

77

Metadata Management

75

Anomaly Detection

70

Conversion Analysis

66

Customer Journey Modelling

65

Vendor Capability Ratings

Average 76

Business Value Created

85

Product Strategy and Rate of Improvement

79

Breadth of Features

78

Usability and Intuitiveness

78

Quality of Features

78

Availability and Quality of Training

74

Vendor Support

74

Ease of Customization

73

Ease of Implementation

73

Ease of Data Integration

73

Ease of IT Administration

72

Oracle Unity Customer Data Platform Reviews

Pillamari R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

A Deep Dive into Customer Data Management

Likeliness to Recommend

9 /10

What differentiates Oracle Unity Customer Data Platform from other similar products?

Oracle Unity Customer Data Platform distinguishes itself from other similar products by offering a set of features, integrations, and capabilities that attempt to deliver a unified approach to customer data management.

What is your favorite aspect of this product?

This platform support predictive analytics by using artificial intelligence and machine learning capabilities which targets correct audience .

What do you dislike most about this product?

While Oracle Unity CDP interacts effectively with Oracle Cloud services, when we integrate with other cross platforms, there are issues in bringing together data from diverse sources.

What recommendations would you give to someone considering this product?

When considering the Oracle Unity Customer Data Platform for implementation, it is essential that you plan the analysis and deployment process strategically to ensure that Oracle Unity CDP adoption is consistent with your entire organization.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Effective Service

Natalie B.

  • Role: Public Sector
  • Industry: Government
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Easy to use but read instructions first

Likeliness to Recommend

5 /10

What differentiates Oracle Unity Customer Data Platform from other similar products?

Branding of product

What is your favorite aspect of this product?

Efficiency

What do you dislike most about this product?

Repetitiveness

What recommendations would you give to someone considering this product?

Be patient

Pros

  • Effective Service

Cons

  • Slower Product Innovation
  • Less Performance Enhancing
  • Less Inspiring

Kenneth T.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Nov 2023

Fantastic product, can be a bit of a learning curv

Likeliness to Recommend

7 /10

What differentiates Oracle Unity Customer Data Platform from other similar products?

Ease of use

What is your favorite aspect of this product?

Predictive capabilities and customer journey

What do you dislike most about this product?

Not a lot of new features or updates.

What recommendations would you give to someone considering this product?

Understand the full capabilities and see if they fit your needs.

Pros

  • Enables Productivity
  • Effective Service
  • Caring
  • Fair

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