Customer Intelligence
Top Adobe Analytics Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

8.2

Composite
Score

+91

Emotional
Footprint

49

Reviews

Best Alternatives and Competitors to Adobe Analytics

Compare how Adobe Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Semrush

Semrush

8.9

Composite
Score

+93

Emotional
Footprint

55

Reviews

Reviews Say

Compared to Adobe Analytics, Semrush is:

More Reliable

More Innovative

Easier to Implement

More Efficient

More Caring

Harder to Customize

Google

Google Analytics

8.7

Composite
Score

+88

Emotional
Footprint

154

Reviews

Reviews Say

Compared to Adobe Analytics, Google Analytics is:

Worse at Support

Less Inspiring

Less Caring

Harder to Customize

Less Innovative

Harder to Use

HubSpot

HubSpot Sales Hub

8.7

Composite
Score

+91

Emotional
Footprint

56

Reviews

Reviews Say

Compared to Adobe Analytics, HubSpot Sales Hub is:

More Transparent

More Reliable

Easier to Implement

Better at Training

Harder to Customize

Worse at Support

Google

Looker

8.4

Composite
Score

+86

Emotional
Footprint

32

Reviews

Reviews Say

Compared to Adobe Analytics, Looker is:

More Efficient

Less Inspiring

Less Innovative

Less Respectful

Less Reliable

Harder to Use

Qualtrics

Qualtrics CoreXM

8.1

Composite
Score

+80

Emotional
Footprint

31

Reviews

Reviews Say

Compared to Adobe Analytics, Qualtrics CoreXM is:

Easier to Implement

Less Efficient

Less Caring

Less Transparent

Less Respectful

Less Inspiring

Graphext

Graphext

8.1

Composite
Score

+98

Emotional
Footprint

25

Reviews

Reviews Say

Compared to Adobe Analytics, Graphext is:

More Efficient

More Reliable

Better at Training

More Inspiring

More Transparent

More Innovative

SAP

SAP Analytics Cloud

7.6

Composite
Score

+86

Emotional
Footprint

30

Reviews

Reviews Say

Compared to Adobe Analytics, SAP Analytics Cloud is:

Worse at Support

Harder to Customize

Less Inspiring

Worse at Training

Less Innovative

Worse at Integrating

Audiense Ltd

Audiense Insights

7.6

Composite
Score

+88

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Adobe Analytics, Audiense Insights is:

More Transparent

More Reliable

Less Caring

Worse at Integrating

Harder to Customize

Less Inspiring

Microsoft Corporation

Dynamics 365 Customer Insights

7.5

Composite
Score

+89

Emotional
Footprint

29

Reviews

Reviews Say

Compared to Adobe Analytics, Dynamics 365 Customer Insights is:

More Reliable

More Efficient

Less Inspiring

Worse at Support

Less Respectful

Worse at Training

People Pattern

People Pattern

7.4

Composite
Score

+89

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Adobe Analytics, People Pattern is:

More Caring

Worse at Support

Less Reliable

Harder to Customize

Harder to Implement

Less Transparent

Salesforce.com Inc

Tableau CRM Analytics

7.4

Composite
Score

+84

Emotional
Footprint

31

Reviews

Reviews Say

Compared to Adobe Analytics, Tableau CRM Analytics is:

Less Inspiring

Less Innovative

Worse at Support

Less Transparent

Worse at Integrating

Harder to Customize

Oracle

Oracle Unity Customer Data Platform

7.0

Composite
Score

+78

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Adobe Analytics, Oracle Unity Customer Data Platform is:

Less Caring

Less Reliable

Less Respectful

Less Innovative

Less Inspiring

Harder to Customize

Most Popular Adobe Analytics Comparisons