Customer Intelligence
Top Adobe Analytics Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

8.2

Composite
Score

+90

Emotional
Footprint

58

Reviews

Best Alternatives and Competitors to Adobe Analytics

Compare how Adobe Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Sales Hub

9.0

Composite
Score

+95

Emotional
Footprint

84

Reviews

Reviews Say

Compared to Adobe Analytics, HubSpot Sales Hub is:

More Reliable

Better at Training

More Efficient

Easier to Implement

Easier to Use

More Transparent

Semrush

Semrush

8.9

Composite
Score

+95

Emotional
Footprint

81

Reviews

Reviews Say

Compared to Adobe Analytics, Semrush is:

Easier to Implement

More Transparent

More Inspiring

More Innovative

More Reliable

Worse at Support

Google

Google Analytics

8.8

Composite
Score

+90

Emotional
Footprint

273

Reviews

Reviews Say

Compared to Adobe Analytics, Google Analytics is:

More Reliable

Worse at Support

Less Respectful

Less Innovative

Worse at Integrating

Harder to Customize

Google

Looker

8.7

Composite
Score

+91

Emotional
Footprint

63

Reviews

Reviews Say

Compared to Adobe Analytics, Looker is:

More Efficient

More Caring

More Reliable

Less Innovative

Worse at Integrating

Harder to Use

Graphext

Graphext

8.1

Composite
Score

+98

Emotional
Footprint

30

Reviews

Reviews Say

Compared to Adobe Analytics, Graphext is:

More Efficient

Better at Training

More Reliable

Easier to Use

More Inspiring

Easier to Implement

Microsoft Corporation

Dynamics 365 Customer Insights

7.9

Composite
Score

+91

Emotional
Footprint

36

Reviews

Reviews Say

Compared to Adobe Analytics, Dynamics 365 Customer Insights is:

More Efficient

More Transparent

More Reliable

More Caring

Worse at Integrating

Worse at Training

Audiense Ltd

Audiense Discover

7.8

Composite
Score

+96

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Adobe Analytics, Audiense Discover is:

More Transparent

More Reliable

More Efficient

Worse at Integrating

Worse at Support

Harder to Customize

Qualtrics

Qualtrics XM for Strategy & Research

7.6

Composite
Score

+81

Emotional
Footprint

33

Reviews

Reviews Say

Compared to Adobe Analytics, Qualtrics XM for Strategy & Research is:

Easier to Implement

Better at Training

Less Efficient

Less Caring

Less Transparent

Less Respectful

Salesforce.com Inc

Tableau

7.6

Composite
Score

+88

Emotional
Footprint

39

Reviews

Reviews Say

Compared to Adobe Analytics, Tableau is:

More Reliable

Less Efficient

Less Inspiring

Worse at Support

Less Innovative

Worse at Integrating

Oracle

Oracle Unity Customer Data Platform

7.6

Composite
Score

+90

Emotional
Footprint

31

Reviews

Reviews Say

Compared to Adobe Analytics, Oracle Unity Customer Data Platform is:

Worse at Training

Less Innovative

Worse at Integrating

Worse at Support

Harder to Use

Less Respectful

SAP

SAP Analytics Cloud

7.3

Composite
Score

+89

Emotional
Footprint

32

Reviews

Reviews Say

Compared to Adobe Analytics, SAP Analytics Cloud is:

Easier to Use

Worse at Support

Harder to Customize

Less Inspiring

Less Innovative

Worse at Integrating

Most Popular Adobe Analytics Comparisons