Customer Data Platform
Top Segment Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.

8.1

Composite
Score

+96

Emotional
Footprint

28

Reviews

Best Alternatives and Competitors to Segment

Compare how Segment stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Salesforce.com Inc

Salesforce CDP

8.4

Composite
Score

+95

Emotional
Footprint

45

Reviews

Reviews Say

Compared to Segment, Salesforce CDP is:

Better at Training

Easier to Customize

Less Reliable

Less Efficient

Less Transparent

Harder to Use

Microsoft Corporation

Dynamics 365 Customer Insights

8.3

Composite
Score

+98

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Segment, Dynamics 365 Customer Insights is:

Better at Support

Easier to Customize

Better at Training

More Innovative

Harder to Implement

Less Inspiring

Salesforce.com Inc

Salesforce Marketing Cloud Personalization

8.1

Composite
Score

+96

Emotional
Footprint

12

Reviews

Reviews Say

Compared to Segment, Salesforce Marketing Cloud Personalization is:

Better at Support

Easier to Implement

Better at Training

Less Respectful

Less Inspiring

Less Caring

Klaviyo

Klaviyo

8.0

Composite
Score

+93

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Segment, Klaviyo is:

Better at Training

Easier to Use

More Innovative

Less Efficient

Less Inspiring

Less Caring

Tealium

Tealium AudienceStream CDP

7.9

Composite
Score

+93

Emotional
Footprint

27

Reviews

Reviews Say

Compared to Segment, Tealium AudienceStream CDP is:

Better at Training

Better at Support

Easier to Customize

Better at Integrating

Less Efficient

Less Transparent

Hightouch

Hightouch Customer Studio

7.8

Composite
Score

+87

Emotional
Footprint

13

Reviews

Reviews Say

Compared to Segment, Hightouch Customer Studio is:

Better at Training

Better at Support

Easier to Implement

Less Efficient

Less Inspiring

Less Respectful

Openprise

Openprise RevOps Automation

7.8

Composite
Score

+99

Emotional
Footprint

14

Reviews

Reviews Say

Compared to Segment, Openprise RevOps Automation is:

Better at Training

More Innovative

Easier to Customize

Better at Integrating

More Reliable

Harder to Use

SAP

SAP Customer Data Platform

7.7

Composite
Score

+87

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Segment, SAP Customer Data Platform is:

Better at Training

Better at Support

Easier to Customize

Less Caring

Less Efficient

Less Inspiring

zeotap GmbH

Zeotap CDP

7.7

Composite
Score

+96

Emotional
Footprint

18

Reviews

Reviews Say

Compared to Segment, Zeotap CDP is:

Better at Support

More Innovative

Better at Training

Easier to Use

Less Caring

Less Efficient

Planhat

Planhat

7.4

Composite
Score

+80

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Segment, Planhat is:

Less Respectful

Less Innovative

Less Efficient

Less Inspiring

Less Transparent

Less Caring

Optimizely, Inc.

Optimizely Data Platform

7.3

Composite
Score

+76

Emotional
Footprint

25

Reviews

Reviews Say

Compared to Segment, Optimizely Data Platform is:

Better at Training

Less Inspiring

Less Caring

Less Transparent

Less Efficient

Less Respectful

Bloomreach Inc

Bloomreach Engagement

7.2

Composite
Score

+76

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Segment, Bloomreach Engagement is:

Better at Training

Less Inspiring

Less Efficient

Less Transparent

Less Caring

Less Innovative

Dun & Bradstreet Inc

D&B Rev.Up ABX

7.2

Composite
Score

+88

Emotional
Footprint

24

Reviews

Reviews Say

Compared to Segment, D&B Rev.Up ABX is:

Less Reliable

Less Innovative

Less Inspiring

Harder to Customize

Less Efficient

Worse at Integrating

Most Popular Segment Comparisons