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Salesforce Marketing Cloud Personalization
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What is Salesforce Marketing Cloud Personalization?
Salesforce Marketing Cloud Personalization, formerly Interaction Studio, make 1-to-1 engagement a reality - across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Understand each customer's wants and needs with Interaction Studio from Salesforce.
Company Details
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Get AssistanceSalesforce Marketing Cloud Personalization Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
100 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud Personalization?
Pros
- Enables Productivity
- Efficient Service
- Fair
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards, Analytics and Reporting
CRM Integration
Real Time Capabilities
Behavioral Triggers
Data Aggregation
Data Enrichment
Omnichannel Integration
Data Security
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Quality of Features
Vendor Support
Ease of Data Integration
Business Value Created
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Salesforce Marketing Cloud Personalization Reviews
Anvi R.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted May 2024
Amazing product, makes a lot of work easier & fast
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud Personalization from other similar products?
We can visualize, track,manage customer experience with real time interaction management.
What is your favorite aspect of this product?
My favorite part is it's AI engagement which enables a lot of convivence
What do you dislike most about this product?
I would prefer it to have a bit low costing
What recommendations would you give to someone considering this product?
I would recommend to take trainings from the salesforce official site and understand the software better before starting .
Pros
- Inspires Innovation
- Caring
- Saves Time
- Over Delivered
Please tell us why you think this review should be flagged.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2024
Terrific product!
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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Regan C.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
Great simple product overall!
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud Personalization from other similar products?
Very quick to get used to, so integration was fast. Everything is clearly laid out in the UI and there are a lot of nice little features for tracking.
What is your favorite aspect of this product?
All the nice features for tracking and updating client portfolios.
What do you dislike most about this product?
Could offer more connectivity to the other hubs, but overall nothing major.
What recommendations would you give to someone considering this product?
I would use this or hubspot, both have different pluses or minuses,
Pros
- Enables Productivity
- Efficient Service
- Fair
- Acts with Integrity
Please tell us why you think this review should be flagged.
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