Customer Data Platform
Top Salesforce CDP Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

8.4

Composite
Score

+95

Emotional
Footprint

45

Reviews

Best Alternatives and Competitors to Salesforce CDP

Compare how Salesforce CDP stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Microsoft Corporation

Dynamics 365 Customer Insights

8.3

Composite
Score

+98

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Salesforce CDP, Dynamics 365 Customer Insights is:

More Reliable

Better at Support

More Innovative

Easier to Customize

More Transparent

More Caring

Salesforce.com Inc

Salesforce Marketing Cloud Personalization

8.1

Composite
Score

+96

Emotional
Footprint

12

Reviews

Reviews Say

Compared to Salesforce CDP, Salesforce Marketing Cloud Personalization is:

Easier to Implement

Better at Support

More Transparent

Less Respectful

Less Inspiring

Worse at Integrating

Twilio

Segment

8.1

Composite
Score

+96

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Salesforce CDP, Segment is:

More Reliable

More Efficient

More Transparent

Easier to Use

Worse at Training

Harder to Customize

Klaviyo

Klaviyo

8.0

Composite
Score

+93

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Salesforce CDP, Klaviyo is:

Easier to Use

More Innovative

More Transparent

Easier to Implement

More Reliable

Less Efficient

Tealium

Tealium AudienceStream CDP

7.9

Composite
Score

+93

Emotional
Footprint

27

Reviews

Reviews Say

Compared to Salesforce CDP, Tealium AudienceStream CDP is:

Better at Support

More Reliable

Better at Training

Easier to Implement

More Inspiring

Less Efficient

Hightouch

Hightouch Customer Studio

7.8

Composite
Score

+87

Emotional
Footprint

13

Reviews

Reviews Say

Compared to Salesforce CDP, Hightouch Customer Studio is:

Better at Support

More Reliable

Easier to Implement

Less Inspiring

Less Efficient

Less Respectful

Openprise

Openprise RevOps Automation

7.8

Composite
Score

+99

Emotional
Footprint

14

Reviews

Reviews Say

Compared to Salesforce CDP, Openprise RevOps Automation is:

More Reliable

More Innovative

Better at Training

More Transparent

More Caring

Harder to Use

SAP

SAP Customer Data Platform

7.7

Composite
Score

+87

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Salesforce CDP, SAP Customer Data Platform is:

Better at Support

Better at Training

Easier to Customize

Less Caring

Less Inspiring

Less Efficient

zeotap GmbH

Zeotap CDP

7.7

Composite
Score

+96

Emotional
Footprint

18

Reviews

Reviews Say

Compared to Salesforce CDP, Zeotap CDP is:

Better at Support

More Innovative

Easier to Use

More Transparent

More Reliable

Less Caring

Planhat

Planhat

7.4

Composite
Score

+80

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Salesforce CDP, Planhat is:

Less Respectful

Less Innovative

Less Inspiring

Less Efficient

Less Caring

Worse at Training

Optimizely, Inc.

Optimizely Data Platform

7.3

Composite
Score

+76

Emotional
Footprint

25

Reviews

Reviews Say

Compared to Salesforce CDP, Optimizely Data Platform is:

Less Inspiring

Less Caring

Less Transparent

Less Efficient

Less Respectful

Less Innovative

Bloomreach Inc

Bloomreach Engagement

7.2

Composite
Score

+76

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Salesforce CDP, Bloomreach Engagement is:

Less Inspiring

Less Efficient

Less Caring

Less Transparent

Less Innovative

Worse at Integrating

Dun & Bradstreet Inc

D&B Rev.Up ABX

7.2

Composite
Score

+88

Emotional
Footprint

24

Reviews

Reviews Say

Compared to Salesforce CDP, D&B Rev.Up ABX is:

Harder to Customize

Less Innovative

Worse at Integrating

Less Inspiring

Less Reliable

Worse at Training

Most Popular Salesforce CDP Comparisons