Customer Data Platform
Top Salesforce CDP Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

8.5

Composite
Score

+96

Emotional
Footprint

41

Reviews

Best Alternatives and Competitors to Salesforce CDP

Compare how Salesforce CDP stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Microsoft Corporation

Dynamics 365 Customer Insights

8.1

Composite
Score

+98

Emotional
Footprint

10

Reviews

Reviews Say

Compared to Salesforce CDP, Dynamics 365 Customer Insights is:

More Reliable

Better at Support

More Transparent

More Caring

Harder to Implement

Harder to Use

Twilio

Segment

8.0

Composite
Score

+96

Emotional
Footprint

27

Reviews

Reviews Say

Compared to Salesforce CDP, Segment is:

More Transparent

More Caring

Worse at Training

Harder to Customize

Worse at Integrating

Less Innovative

Klaviyo

Klaviyo

8.0

Composite
Score

+92

Emotional
Footprint

15

Reviews

Reviews Say

Compared to Salesforce CDP, Klaviyo is:

More Transparent

Easier to Implement

Easier to Use

Less Efficient

Harder to Customize

Less Inspiring

Tealium

Tealium AudienceStream CDP

7.9

Composite
Score

+93

Emotional
Footprint

27

Reviews

Reviews Say

Compared to Salesforce CDP, Tealium AudienceStream CDP is:

Better at Support

More Reliable

Better at Training

More Inspiring

Less Efficient

Less Innovative

Hightouch

Hightouch Customer Studio

7.8

Composite
Score

+87

Emotional
Footprint

13

Reviews

Reviews Say

Compared to Salesforce CDP, Hightouch Customer Studio is:

Better at Support

More Reliable

Easier to Implement

Less Efficient

Less Inspiring

Less Respectful

Openprise

Openprise RevOps Automation

7.8

Composite
Score

+99

Emotional
Footprint

14

Reviews

Reviews Say

Compared to Salesforce CDP, Openprise RevOps Automation is:

More Reliable

More Transparent

More Caring

Better at Training

More Inspiring

Harder to Use

SAP

SAP Customer Data Platform

7.8

Composite
Score

+88

Emotional
Footprint

10

Reviews

Reviews Say

Compared to Salesforce CDP, SAP Customer Data Platform is:

Better at Support

Better at Training

Easier to Use

Less Caring

Less Efficient

Less Inspiring

Salesforce.com Inc

Salesforce Marketing Cloud Personalization

7.8

Composite
Score

+94

Emotional
Footprint

10

Reviews

Reviews Say

Compared to Salesforce CDP, Salesforce Marketing Cloud Personalization is:

Easier to Implement

More Transparent

Better at Support

Less Respectful

Less Inspiring

Less Innovative

zeotap GmbH

Zeotap CDP

7.7

Composite
Score

+96

Emotional
Footprint

18

Reviews

Reviews Say

Compared to Salesforce CDP, Zeotap CDP is:

More Transparent

Better at Support

Worse at Training

Less Efficient

Less Caring

Harder to Customize

Planhat

Planhat

7.4

Composite
Score

+79

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Salesforce CDP, Planhat is:

Less Respectful

Less Innovative

Less Efficient

Less Inspiring

Worse at Training

Less Transparent

Optimizely, Inc.

Optimizely Data Platform

7.3

Composite
Score

+75

Emotional
Footprint

24

Reviews

Reviews Say

Compared to Salesforce CDP, Optimizely Data Platform is:

Less Inspiring

Less Caring

Less Transparent

Less Efficient

Less Respectful

Less Innovative

Bloomreach Inc

Bloomreach Engagement

7.2

Composite
Score

+76

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Salesforce CDP, Bloomreach Engagement is:

Less Inspiring

Less Efficient

Less Innovative

Less Caring

Less Transparent

Worse at Integrating

Dun & Bradstreet Inc

D&B Rev.Up ABX

7.1

Composite
Score

+88

Emotional
Footprint

24

Reviews

Reviews Say

Compared to Salesforce CDP, D&B Rev.Up ABX is:

Harder to Customize

Less Innovative

Worse at Integrating

Less Inspiring

Less Reliable

Less Efficient

Most Popular Salesforce CDP Comparisons