Top Optimizely Data Platform Alternatives and Competitors
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Align your entire brand around the customer experience and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution. Grow revenue with data-driven marketing using Optimizely Data Platform.
Common Features
CRM Integration | Data Aggregation | Dashboards, Analytics and Reporting | Data Security | Data Enrichment | Behavioral Triggers | Omnichannel Integration | Real Time Capabilities
7.7
Composite
Score
+80
Emotional
Footprint
20
Reviews
Best Alternatives and Competitors to Optimizely Data Platform
Compare how Optimizely Data Platform stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Salesforce.com Inc
Salesforce CDP
8.7
Composite
Score
+97
Emotional
Footprint
32
Reviews
Reviews Say
Compared to Optimizely Data Platform, Salesforce CDP is:
More Transparent
More Inspiring
More Respectful
More Efficient
More Caring
Harder to Implement
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Tealium
Tealium AudienceStream CDP
8.4
Composite
Score
+92
Emotional
Footprint
24
Reviews
Reviews Say
Compared to Optimizely Data Platform, Tealium AudienceStream CDP is:
More Inspiring
More Transparent
More Respectful
More Efficient
More Caring
Better at Support
Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
Openprise
Openprise RevOps Automation
8.2
Composite
Score
+99
Emotional
Footprint
13
Reviews
Reviews Say
Compared to Optimizely Data Platform, Openprise RevOps Automation is:
More Transparent
More Inspiring
More Respectful
More Efficient
More Caring
Better at Training
The Openprise Data Orchestration Platform automates all the painful, manual processes that sales and marketing automation solutions don’t.
SALESmanago
SALESmanago
8.1
Composite
Score
+94
Emotional
Footprint
15
Reviews
Reviews Say
Compared to Optimizely Data Platform, SALESmanago is:
More Transparent
More Respectful
More Caring
More Inspiring
Easier to Customize
Harder to Implement
SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
SAP
SAP Customer Data Platform
8.0
Composite
Score
+87
Emotional
Footprint
10
Reviews
Reviews Say
Compared to Optimizely Data Platform, SAP Customer Data Platform is:
More Transparent
More Respectful
More Inspiring
More Efficient
Better at Training
Better at Support
Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.
Klaviyo
Klaviyo
7.8
Composite
Score
+90
Emotional
Footprint
12
Reviews
Reviews Say
Compared to Optimizely Data Platform, Klaviyo is:
More Transparent
More Respectful
More Inspiring
More Caring
More Innovative
Harder to Implement
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Hightouch
Hightouch Customer Studio
7.8
Composite
Score
+87
Emotional
Footprint
13
Reviews
Reviews Say
Compared to Optimizely Data Platform, Hightouch Customer Studio is:
More Transparent
More Respectful
More Caring
More Inspiring
Better at Support
More Reliable
Customer Studio powers a new era of Customer Data Platforms. Explore, manage, and activate customer data directly from the data warehouse with an entire suite of purpose-built marketer-friendly features.
zeotap GmbH
Zeotap CDP
7.7
Composite
Score
+95
Emotional
Footprint
15
Reviews
Reviews Say
Compared to Optimizely Data Platform, Zeotap CDP is:
More Transparent
More Inspiring
More Respectful
More Efficient
More Caring
Harder to Implement
Zeotap is the next-generation Customer Data Platform. It empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre.
Twilio
Segment
7.7
Composite
Score
+92
Emotional
Footprint
14
Reviews
Reviews Say
Compared to Optimizely Data Platform, Segment is:
More Transparent
More Respectful
More Efficient
More Inspiring
More Caring
Worse at Training
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Optimove
Optimove
7.7
Composite
Score
+80
Emotional
Footprint
16
Reviews
Reviews Say
Compared to Optimizely Data Platform, Optimove is:
More Transparent
More Respectful
More Efficient
Less Innovative
Less Reliable
Harder to Implement
Optimove is a Relationship Marketing Hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Customer marketers and retention experts use Optimove to understand their customers’ needs and wants, automate the delivery of emotionally intelligent interactions with them across multiple channels and optimize their efforts, ultimately improving every customer metric. Optimove’s technologies are rolled into an intuitive Web user interface, making it easy for marketers to excel at their craft.
Dun & Bradstreet Inc
D&B Rev.Up ABX
7.5
Composite
Score
+87
Emotional
Footprint
20
Reviews
Reviews Say
Compared to Optimizely Data Platform, D&B Rev.Up ABX is:
More Transparent
More Respectful
More Caring
Less Innovative
Less Reliable
Harder to Use
Target the right buyers and personalize engagement across channels with account-based experiences at scale. D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo.
Bloomreach Inc
Bloomreach Engagement
7.4
Composite
Score
+70
Emotional
Footprint
13
Reviews
Reviews Say
Compared to Optimizely Data Platform, Bloomreach Engagement is:
More Respectful
Less Innovative
Less Efficient
Less Caring
Less Reliable
Harder to Implement
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
Planhat
Planhat
7.2
Composite
Score
+75
Emotional
Footprint
14
Reviews
Reviews Say
Compared to Optimizely Data Platform, Planhat is:
Less Innovative
Harder to Implement
Harder to Use
Less Reliable
Worse at Training
Less Respectful
Planhat is a customer platform built to give insights, manage workflow and drive customer experience. Planhat combines an elegant user experience with powerful enterprise architecture to offer simple solutions to complex business problems. From customer success to sales to marketing to product to finance, Planhat helps you help your customers achieve their goals.