Marketing Automation - B2B
Top Salesforce Pardot Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

7.6

Composite
Score

+81

Emotional
Footprint

76

Reviews

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Best Alternatives and Competitors to Salesforce Pardot

Compare how Salesforce Pardot stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Omnisend

Omnisend

9.0

Composite
Score

+94

Emotional
Footprint

66

Reviews

Reviews Say

Compared to Salesforce Pardot, Omnisend is:

More Inspiring

More Innovative

More Transparent

Easier to Customize

Better at Support

More Caring

Get Demo
In Partnership with SelectHub

HubSpot

HubSpot Marketing Hub

9.0

Composite
Score

+92

Emotional
Footprint

297

Reviews

Reviews Say

Compared to Salesforce Pardot, HubSpot Marketing Hub is:

More Inspiring

More Transparent

Easier to Customize

Better at Support

More Innovative

Easier to Use

Get Demo
In Partnership with SelectHub

Brevo

Brevo

8.9

Composite
Score

+96

Emotional
Footprint

51

Reviews

Reviews Say

Compared to Salesforce Pardot, Brevo is:

More Inspiring

More Transparent

Easier to Customize

More Efficient

Better at Support

More Caring

Get Demo
In Partnership with SelectHub

ActiveCampaign

ActiveCampaign

8.8

Composite
Score

+92

Emotional
Footprint

103

Reviews

Reviews Say

Compared to Salesforce Pardot, ActiveCampaign is:

More Transparent

Easier to Customize

More Inspiring

Better at Support

Easier to Implement

More Efficient

Get Demo
In Partnership with SelectHub

Intuit

Mailchimp

8.8

Composite
Score

+91

Emotional
Footprint

295

Reviews

Reviews Say

Compared to Salesforce Pardot, Mailchimp is:

Easier to Customize

More Inspiring

More Transparent

More Efficient

Easier to Implement

Better at Support

Get Demo
In Partnership with SelectHub

Adobe Systems

Adobe Marketo Engage

8.7

Composite
Score

+94

Emotional
Footprint

72

Reviews

Reviews Say

Compared to Salesforce Pardot, Adobe Marketo Engage is:

More Inspiring

Easier to Customize

More Transparent

Better at Integrating

Better at Support

More Innovative

Get Demo
In Partnership with SelectHub

Constant Contact, Inc.

Constant Contact

8.6

Composite
Score

+89

Emotional
Footprint

103

Reviews

Reviews Say

Compared to Salesforce Pardot, Constant Contact is:

More Transparent

Easier to Customize

Better at Support

More Inspiring

Easier to Implement

Easier to Use

Get Demo
In Partnership with SelectHub

Ortto

Ortto

8.3

Composite
Score

+94

Emotional
Footprint

29

Reviews

Reviews Say

Compared to Salesforce Pardot, Ortto is:

Easier to Customize

Easier to Use

Better at Support

More Inspiring

Easier to Implement

Better at Training

Get Demo
In Partnership with SelectHub

Bloomreach Inc

Bloomreach Engagement

8.1

Composite
Score

+97

Emotional
Footprint

37

Reviews

Reviews Say

Compared to Salesforce Pardot, Bloomreach Engagement is:

More Transparent

More Inspiring

More Innovative

Better at Support

More Caring

Easier to Customize

Get Demo
In Partnership with SelectHub

ManyChat

Manychat

7.9

Composite
Score

+92

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Salesforce Pardot, Manychat is:

Better at Support

More Inspiring

Easier to Customize

More Innovative

More Efficient

Easier to Implement

Get Demo
In Partnership with SelectHub

Keap

Keap

7.9

Composite
Score

+87

Emotional
Footprint

37

Reviews

Reviews Say

Compared to Salesforce Pardot, Keap is:

Easier to Customize

Better at Support

Better at Integrating

More Inspiring

Better at Training

Easier to Implement

Get Demo
In Partnership with SelectHub

SALESmanago

SALESmanago

7.7

Composite
Score

+91

Emotional
Footprint

38

Reviews

Reviews Say

Compared to Salesforce Pardot, SALESmanago is:

Better at Support

More Inspiring

Easier to Customize

More Transparent

More Caring

Better at Training

Get Demo
In Partnership with SelectHub

Oracle

Oracle Eloqua

7.5

Composite
Score

+89

Emotional
Footprint

41

Reviews

Reviews Say

Compared to Salesforce Pardot, Oracle Eloqua is:

More Inspiring

More Transparent

More Respectful

More Caring

Easier to Customize

More Innovative

Get Demo
In Partnership with SelectHub

SugarCRM

Sugar Market

7.5

Composite
Score

+85

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Salesforce Pardot, Sugar Market is:

Easier to Implement

Easier to Customize

Better at Support

Better at Training

Less Caring

Less Transparent

Get Demo
In Partnership with SelectHub

Dotdigital Group PLC

Dotdigital

7.4

Composite
Score

+80

Emotional
Footprint

29

Reviews

Reviews Say

Compared to Salesforce Pardot, Dotdigital is:

More Inspiring

Better at Support

Easier to Use

Easier to Customize

Easier to Implement

Less Caring

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In Partnership with SelectHub

Act-On Software

Act-On

6.9

Composite
Score

+72

Emotional
Footprint

31

Reviews

Reviews Say

Compared to Salesforce Pardot, Act-On is:

Less Efficient

Less Reliable

Less Innovative

Less Respectful

Worse at Integrating

Less Caring

Get Demo
In Partnership with SelectHub

Most Popular Salesforce Pardot Comparisons