What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Trustworthy
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Marketing Analytics
Customer Journey Modelling
Recommended Best Action
Mobile Marketing Management
Marketing Project Management
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Akshit G.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2024
Great Product, Best in Email Marketing!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is one of the easiest and oldest email marketing tools with easiest implementation and end use
What is your favorite aspect of this product?
The favorite aspect is so many new and customisable templates which satisfy all the requirements
What do you dislike most about this product?
Sometimes I feel the pricing is little higher than competitors
What recommendations would you give to someone considering this product?
It is a first choice for Email Marketers so one should try before considering others
Pros
- Trustworthy
- Caring
- Saves Time
- Respectful
Susan S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted May 2024
Mailchimp's Features are Friendly
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is so amazing and reliable to use. Mailchimp has great capabilities,
What is your favorite aspect of this product?
I like the friendly features of Mailchimp. Mailchimp has been so amazing to use.
What do you dislike most about this product?
No dislikes for Mailchimp.
What recommendations would you give to someone considering this product?
Mailchimp is the best tool you need for email marketing automation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alejandra V.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted May 2024
Great, easy to use software
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's comprehensive, yet easy to work on.
What is your favorite aspect of this product?
It's comprehensive, yet easy to work on.
What do you dislike most about this product?
Time to learn at the beggining.
What recommendations would you give to someone considering this product?
To get a good training, tutorial first.
Pros
- Unique Features
- Helps Innovate
- Continually Improving Product
- Reliable