Marketing Automation - B2B
Top Salesforce Pardot Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

7.8

Composite
Score

+78

Emotional
Footprint

70

Reviews

Best Alternatives and Competitors to Salesforce Pardot

Compare how Salesforce Pardot stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Brevo

Brevo

9.1

Composite
Score

+96

Emotional
Footprint

40

Reviews

Reviews Say

Compared to Salesforce Pardot, Brevo is:

More Transparent

More Inspiring

Easier to Customize

Better at Support

More Efficient

More Innovative

HubSpot

HubSpot Marketing Hub

9.0

Composite
Score

+92

Emotional
Footprint

232

Reviews

Reviews Say

Compared to Salesforce Pardot, HubSpot Marketing Hub is:

Easier to Customize

More Transparent

More Inspiring

Better at Support

Better at Training

More Innovative

ActiveCampaign

ActiveCampaign

8.9

Composite
Score

+91

Emotional
Footprint

91

Reviews

Reviews Say

Compared to Salesforce Pardot, ActiveCampaign is:

More Transparent

Easier to Customize

More Inspiring

Better at Support

Better at Training

Better at Integrating

Adobe Systems

Adobe Marketo Engage

8.8

Composite
Score

+92

Emotional
Footprint

59

Reviews

Reviews Say

Compared to Salesforce Pardot, Adobe Marketo Engage is:

Easier to Customize

More Inspiring

Better at Support

More Transparent

Better at Integrating

Easier to Implement

Constant Contact, Inc.

Constant Contact

8.7

Composite
Score

+89

Emotional
Footprint

92

Reviews

Reviews Say

Compared to Salesforce Pardot, Constant Contact is:

Better at Support

More Transparent

More Inspiring

Easier to Customize

Easier to Implement

More Respectful

Intuit

Mailchimp

8.7

Composite
Score

+87

Emotional
Footprint

212

Reviews

Reviews Say

Compared to Salesforce Pardot, Mailchimp is:

Easier to Customize

More Inspiring

Better at Support

Easier to Implement

More Transparent

More Efficient

Ortto

Ortto

8.6

Composite
Score

+93

Emotional
Footprint

29

Reviews

Reviews Say

Compared to Salesforce Pardot, Ortto is:

Easier to Customize

Better at Support

Easier to Use

More Inspiring

Easier to Implement

Better at Training

Bloomreach Inc

Bloomreach Engagement

8.5

Composite
Score

+96

Emotional
Footprint

35

Reviews

Reviews Say

Compared to Salesforce Pardot, Bloomreach Engagement is:

More Transparent

More Inspiring

More Innovative

More Caring

Better at Support

Easier to Customize

SALESmanago

SALESmanago

8.5

Composite
Score

+91

Emotional
Footprint

38

Reviews

Reviews Say

Compared to Salesforce Pardot, SALESmanago is:

Better at Support

More Transparent

More Inspiring

Easier to Customize

More Caring

Better at Training

Keap

Keap

8.1

Composite
Score

+85

Emotional
Footprint

36

Reviews

Reviews Say

Compared to Salesforce Pardot, Keap is:

Better at Support

Easier to Customize

Better at Integrating

More Inspiring

Better at Training

More Transparent

Dotdigital Group PLC

Dotdigital

7.7

Composite
Score

+78

Emotional
Footprint

25

Reviews

Reviews Say

Compared to Salesforce Pardot, Dotdigital is:

Better at Support

Easier to Implement

More Inspiring

Easier to Customize

Easier to Use

Less Caring

SAS Institute Inc.

SAS Marketing Automation

7.5

Composite
Score

+86

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Salesforce Pardot, SAS Marketing Automation is:

Better at Support

Easier to Customize

Easier to Use

Easier to Implement

More Respectful

More Efficient

SugarCRM

Sugar Market

7.5

Composite
Score

+87

Emotional
Footprint

22

Reviews

Reviews Say

Compared to Salesforce Pardot, Sugar Market is:

More Inspiring

Easier to Customize

Better at Support

More Respectful

Easier to Implement

Better at Training

Act-On Software

Act-On

6.7

Composite
Score

+68

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Salesforce Pardot, Act-On is:

Better at Support

Less Innovative

Less Reliable

Less Respectful

Less Efficient

Less Inspiring

Most Popular Salesforce Pardot Comparisons