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What is Constant Contact?
Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.
Company Details
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Constant Contact Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Constant Contact.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Constant Contact?
Pros
- Respectful
- Trustworthy
- Fair
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Marketing Project Management
Marketing Analytics
Conversion Propensity Modeling
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Recommended Best Action
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Quality of Features
Usability and Intuitiveness
Vendor Support
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Also Featured in...
Marketing Automation - B2C
Score 8.8
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Email Marketing
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.1
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Marketing Platforms - Midmarket
Score 7.9
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Constant Contact Reviews
![](https://cdn-public.softwarereviews.com/production/profile_image/1965782/original/1965782.jpg?1738493092)
Alex-Kel S.
- Role: Industry Specific Role
- Industry: Education
- Involvement: End User of Application
Submitted Jan 2025
Robust Email Marketing Tool with Room for Growth.
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
Constant Contact is unique because it caters to small businesses and nonprofits. The platform offers these industries specific features, including event management, donation collection and integrations with most popular small business tools. This specialized service also allows small businesses to get started in implementing an effective email marketing campaign immediately without being bombarded by excessive complexity.
What is your favorite aspect of this product?
My favorite part of Constant Contact is the email editor itself. You can create visually engaging emails without the need to be an expert in design thanks to the drag and drop feature. I like the fact that the editor will automatically load brand colors and logos from a referenced website, which makes it easier to design with. The abundant number of customizable templates also make it easy for users to quickly build professional emails for everything from newsletters to advertisements.
What do you dislike most about this product?
The one thing I don’t like about Constant Contact is that you can’t do A/B testing on it. Currently, there is only subject line testing available on the platform – very restrictive compared to rivals that provide more in-depth testing. You can’t experiment with email formats, copy or send dates so you can’t optimize campaigns. That limitation can keep users from really getting a handle on what’s most effective for their audience.
What recommendations would you give to someone considering this product?
If you’re looking into Constant Contact, first establish an email marketing strategy including audience segmentation, campaign goals, and content development. Make use of the platform’s free learning tools (webinars, guides) to the fullest. Set up pilot campaigns on a small scale to test and adjust for your business needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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Evan F.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Dec 2024
Great for a company starting out
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
For its price point, I suspect it has the features and whistles that a start-up company can use to start campaigning and provide content to its contact lists. But if you want to go further with more features, then it's time to level up.
What is your favorite aspect of this product?
Ease of use. It's just fine to use it once and then come back again and again to get the most out of the limited features.
What do you dislike most about this product?
It's a low-level version that can act as a springboard to better platforms once you get your content down and deliverability tightened. Just know that if your business grows, you will need to move on.
What recommendations would you give to someone considering this product?
Great entry level marketing automation, but be prepared to find another if (and when) your business grows.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Performance Enhancing
Please tell us why you think this review should be flagged.
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Marina T.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2024
Effective for marketing campaigns.
Likeliness to Recommend
What differentiates Constant Contact from other similar products?
This platform is the preferred one within my company because of the ease with which I can massively manage emails for subscribers, run campaigns and apply strategies that work to have more visibility on social networks. So in general it makes it easier for me to spread information to different contacts already defined depending on the potential clients we are looking for. The best of all is that it does not require tedious installations, everything is based on the web, just a few clicks are enough to manage all email communication.
What is your favorite aspect of this product?
The variety of functions offered by this platform makes me want to continue using it as an email marketing tool. I like the way in which you can manage contacts and schedule emails depending on the clients already defined. It also has tools that allow you to have a greater number of followers on social networks thanks to the campaigns that can be done on this platform. The configuration of this platform is completely simple, it does not require previous knowledge other than common sense since the interface is very intuitive for people who create campaigns and do email marketing.
What do you dislike most about this product?
I find the creation of templates a bit limited, even more so when the templates that Constant Contact has are scarce. It is essential for me to have a large number of options available when creating templates since we generally handle different email formats which are not always based on the same template base. I find customer service to be very deficient in problem solving, it is essential to improve response times and provide better solutions since it is frustrating to have to rely on external sources to be able to fix a problem that this platform should already do for the simple fact of paying a subscription.
What recommendations would you give to someone considering this product?
Try out the tools it offers first to understand the integrations you want to achieve with the platforms you already use, since email automation combined with campaigns is a must. But in my opinion, this platform is very useful, even more so when it comes to the reports it generates to fine-tune marketing campaigns and make them more effective over time.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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