Constant Contact Logo Award Winner Product Badge
Constant Contact Logo Award Winner Product Badge
Constant Contact, Inc.

Constant Contact

Composite Score
8.6 /10
CX Score
8.8 /10

What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Marketing Automation - B2B category

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

99 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

1% Negative
10% Neutral
89% Positive

Pros

  • Respectful
  • Trustworthy
  • Fair
  • Security Protects

Feature Ratings

Average 83

Email Marketing Automation

88

Marketing Project Management

86

Customer Journey Modelling

86

Marketing Analytics

85

Marketing Asset Management

82

Mobile Marketing Management

82

Social Media Marketing Management

79

Recommended Best Action

74

Opportunity Pipeline Tracking

72

Vendor Capability Ratings

Average 82

Business Value Created

84

Ease of Implementation

83

Breadth of Features

83

Quality of Features

82

Vendor Support

82

Availability and Quality of Training

82

Ease of Data Integration

81

Usability and Intuitiveness

81

Product Strategy and Rate of Improvement

81

Ease of Customization

79

Ease of IT Administration

79

Constant Contact Reviews

Marina T.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Effective for marketing campaigns.

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

This platform is the preferred one within my company because of the ease with which I can massively manage emails for subscribers, run campaigns and apply strategies that work to have more visibility on social networks. So in general it makes it easier for me to spread information to different contacts already defined depending on the potential clients we are looking for. The best of all is that it does not require tedious installations, everything is based on the web, just a few clicks are enough to manage all email communication.

What is your favorite aspect of this product?

The variety of functions offered by this platform makes me want to continue using it as an email marketing tool. I like the way in which you can manage contacts and schedule emails depending on the clients already defined. It also has tools that allow you to have a greater number of followers on social networks thanks to the campaigns that can be done on this platform. The configuration of this platform is completely simple, it does not require previous knowledge other than common sense since the interface is very intuitive for people who create campaigns and do email marketing.

What do you dislike most about this product?

I find the creation of templates a bit limited, even more so when the templates that Constant Contact has are scarce. It is essential for me to have a large number of options available when creating templates since we generally handle different email formats which are not always based on the same template base. I find customer service to be very deficient in problem solving, it is essential to improve response times and provide better solutions since it is frustrating to have to rely on external sources to be able to fix a problem that this platform should already do for the simple fact of paying a subscription.

What recommendations would you give to someone considering this product?

Try out the tools it offers first to understand the integrations you want to achieve with the platforms you already use, since email automation combined with campaigns is a must. But in my opinion, this platform is very useful, even more so when it comes to the reports it generates to fine-tune marketing campaigns and make them more effective over time.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shani L.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2024

Produces and manages the most powerful campaigns

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact provides seamless email campaign management. The way Constant Contact allows you to create campaigns as well as stay up to date with updates and response rates is difficult to find with other applications.

What is your favorite aspect of this product?

Working with Constant Contact has contributed to transforming the process of dealing with marketing campaigns into an enjoyable experience. There are many ready-made templates, and Constant Contact helped us enhance fruitful cooperation in customizing the appropriate template for designing campaigns and publications with high impact. I love the dashboard that enables us to constantly monitor our progress. I love how easy it is to create reports, and Constant Contact's ability to easily collect data and consolidate it in one place.

What do you dislike most about this product?

There is nothing negative with Constant Contact, as it provides ease and smoothness during all steps.

What recommendations would you give to someone considering this product?

I highly recommend Constant Contact, as once you learn how to create campaigns and issue reports, you will not want to rely on any other system. It's also affordable and has the ability to handle large contact lists.

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Effective Service

Carine O.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Create Engaging Campaigns with Constant Contact

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Constant Contact's email marketing platform offers the tools to create captivating campaigns that resonate with your audience. Constant Contact enables you to create engaging email campaigns that drive engagement and conversions, whether you're promoting a special event or a limited-time offer. You can create visually stunning emails that align with your brand's aesthetic without the need for extensive design skills or coding knowledge.

What is your favorite aspect of this product?

Constant Contact offers a comprehensive suite of tools designed specifically for event marketing. The platform also allows you to create dynamic sign-up forms, manage attendee lists, and track event registrations, providing a seamless experience for both organizers and attendees. Constant Contact integrates with popular social media platforms, allowing you to easily share updates and engage with your audience across multiple channels.

What do you dislike most about this product?

Although Constant Contact offers strong email marketing capabilities, its reporting and analytics features could be improved. Advanced segmentation options and customizable reporting dashboards can help users gain deeper insights into campaign performance and subscriber behavior.

What recommendations would you give to someone considering this product?

Leverage the power of Constant Contact to effectively market your event, increase participation, and create stronger connections with your target market. The platform has a user-friendly interface, an extensive template library, and powerful automation tools. It is an invaluable asset for streamlining the campaign creation process and delivering engaging experiences to your audience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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