Top Looker Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Common Features
Audience Segmentation | Audience Demographics | Conversion Analysis | Customer Journey Modelling | Cross Channel Attribution Analysis | Predictive Analytics | Anomaly Detection | Real Time Workflow Automation | Data Visualization | Metadata Management | API Framework
8.4
Composite
Score
+86
Emotional
Footprint
32
Reviews
Best Alternatives and Competitors to Looker
Compare how Looker stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Semrush
Semrush
8.9
Composite
Score
+93
Emotional
Footprint
55
Reviews
Reviews Say
Compared to Looker, Semrush is:
More Inspiring
More Reliable
More Innovative
Easier to Implement
Better at Integrating
More Respectful
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Google Analytics
8.7
Composite
Score
+88
Emotional
Footprint
154
Reviews
Reviews Say
Compared to Looker, Google Analytics is:
More Inspiring
More Reliable
Less Caring
Worse at Support
Worse at Training
Less Efficient
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

HubSpot
HubSpot Sales Hub
8.7
Composite
Score
+91
Emotional
Footprint
56
Reviews
Reviews Say
Compared to Looker, HubSpot Sales Hub is:
More Inspiring
More Reliable
More Innovative
More Transparent
Harder to Customize
Less Caring
Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.

Adobe Systems
Adobe Analytics
8.2
Composite
Score
+91
Emotional
Footprint
49
Reviews
Reviews Say
Compared to Looker, Adobe Analytics is:
More Inspiring
More Innovative
More Respectful
More Reliable
Easier to Use
Less Efficient
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Qualtrics
Qualtrics CoreXM
8.1
Composite
Score
+80
Emotional
Footprint
31
Reviews
Reviews Say
Compared to Looker, Qualtrics CoreXM is:
Easier to Implement
More Reliable
More Inspiring
Less Efficient
Less Caring
Less Transparent
One platform for all your X-data. Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Graphext
Graphext
8.1
Composite
Score
+98
Emotional
Footprint
25
Reviews
Reviews Say
Compared to Looker, Graphext is:
More Inspiring
More Reliable
More Innovative
More Efficient
Better at Training
Easier to Use
Graphext is an advanced analytics solution to help businesses make better decisions based on data. Graphext is a no-code data science tool for the modern data stack. Graphext takes you beyond the limitations of dashboards, offers an ease-of-use that notebooks can't match, and enables you to create explainable predictive models in a flash.

SAP
SAP Analytics Cloud
7.6
Composite
Score
+86
Emotional
Footprint
30
Reviews
Reviews Say
Compared to Looker, SAP Analytics Cloud is:
Worse at Support
Harder to Customize
Worse at Training
Less Efficient
Less Caring
Worse at Integrating
A single solution for business intelligence and collaborative planning, enhanced with the power of predictive analytics and machine learning technology. SAP Analytics Cloud delivers all the analytics capabilities you need – business intelligence (BI), planning, and predictive analytics – in a single solution. Harness the latest technologies and give everyone in your organization the ability to discover actionable insights in real time.

Audiense Ltd
Audiense Insights
7.6
Composite
Score
+88
Emotional
Footprint
11
Reviews
Reviews Say
Compared to Looker, Audiense Insights is:
More Reliable
More Transparent
Less Caring
Worse at Integrating
Harder to Customize
Less Efficient
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.

Microsoft Corporation
Dynamics 365 Customer Insights
7.5
Composite
Score
+89
Emotional
Footprint
29
Reviews
Reviews Say
Compared to Looker, Dynamics 365 Customer Insights is:
More Reliable
More Inspiring
More Innovative
Worse at Training
Less Caring
Worse at Support
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

People Pattern
People Pattern
7.4
Composite
Score
+89
Emotional
Footprint
21
Reviews
Reviews Say
Compared to Looker, People Pattern is:
More Inspiring
Worse at Support
Less Transparent
Less Efficient
Harder to Implement
Harder to Customize
People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers. People allows you to find, understand and activate quality customers.

Salesforce.com Inc
Tableau CRM Analytics
7.4
Composite
Score
+84
Emotional
Footprint
31
Reviews
Reviews Say
Compared to Looker, Tableau CRM Analytics is:
More Reliable
Less Innovative
Worse at Support
Less Transparent
Less Caring
Less Efficient
Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow. Find patterns and experience actionable insights specific to your business, and infuse them into every process. Drive better outcomes with a full understanding of what happened, why it happened, and what you should do next, right in the flow of your work. It’s a complete intelligence experience built for Salesforce.

Oracle
Oracle Unity Customer Data Platform
7.0
Composite
Score
+78
Emotional
Footprint
20
Reviews
Reviews Say
Compared to Looker, Oracle Unity Customer Data Platform is:
Less Caring
Less Reliable
Less Respectful
Less Efficient
Harder to Customize
Less Innovative
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
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