Top Adobe Analytics Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Common Features
Audience Segmentation | Data Visualization | Audience Demographics | API Framework | Device and Browser Analytics | Paid Search Integration | Search Engine Optimization | Social Media Analytics | Conversion Analysis | Customer Journey Modelling | Customer Value Analysis
8.5
Composite
Score
+93
Emotional
Footprint
104
Reviews
Best Alternatives and Competitors to Adobe Analytics
Compare how Adobe Analytics stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
HubSpot
HubSpot Marketing Hub
9.0
Composite
Score
+91
Emotional
Footprint
99
Reviews
Reviews Say
Compared to Adobe Analytics, HubSpot Marketing Hub is:
Better at Integrating
Easier to Use
Less Efficient
Less Innovative
Less Inspiring
Less Respectful
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Google Analytics
8.9
Composite
Score
+90
Emotional
Footprint
713
Reviews
Reviews Say
Compared to Adobe Analytics, Google Analytics is:
Easier to Implement
Less Efficient
Less Caring
Less Respectful
Harder to Customize
Worse at Support
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Semrush
Semrush
8.8
Composite
Score
+88
Emotional
Footprint
87
Reviews
Reviews Say
Compared to Adobe Analytics, Semrush is:
Easier to Implement
Less Inspiring
Less Transparent
Less Respectful
Less Innovative
Less Efficient
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Matomo
Matomo
8.7
Composite
Score
+90
Emotional
Footprint
34
Reviews
Reviews Say
Compared to Adobe Analytics, Matomo is:
Better at Support
Less Inspiring
Less Innovative
Less Transparent
Less Respectful
Less Efficient
Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.
Hotjar
Hotjar
8.6
Composite
Score
+93
Emotional
Footprint
37
Reviews
Reviews Say
Compared to Adobe Analytics, Hotjar is:
Better at Support
More Transparent
Better at Training
More Inspiring
Less Efficient
Less Respectful
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Dynatrace
Dynatrace
8.5
Composite
Score
+99
Emotional
Footprint
23
Reviews
Reviews Say
Compared to Adobe Analytics, Dynatrace is:
More Transparent
More Inspiring
More Caring
More Reliable
Better at Training
Less Respectful
The Dynatrace platform unifies observability, business, and security data at a massive scale (Grail) with continually updated topology and dependency mapping (Smartscape) to capture and retain full-stack data context. It leverages hypermodal AI (Davis), combining predictive AI to anticipate future behaviors, causal AI to deliver precise answers and intelligent automation, and generative AI to automatically provide recommendations, create suggested workflows or dashboards, and let people use natural language to explore, solve, and complete tasks.
Amplitude
Amplitude Analytics
8.3
Composite
Score
+96
Emotional
Footprint
26
Reviews
Reviews Say
Compared to Adobe Analytics, Amplitude Analytics is:
Easier to Implement
Better at Support
More Transparent
More Caring
More Reliable
Harder to Customize
Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.
Mixpanel
Mixpanel
8.2
Composite
Score
+92
Emotional
Footprint
32
Reviews
Reviews Say
Compared to Adobe Analytics, Mixpanel is:
More Transparent
Easier to Implement
Better at Integrating
Easier to Use
Better at Support
Harder to Customize
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Mouseflow
Mouseflow
7.8
Composite
Score
+89
Emotional
Footprint
41
Reviews
Reviews Say
Compared to Adobe Analytics, Mouseflow is:
Easier to Implement
Better at Support
Less Innovative
Less Inspiring
Less Caring
Less Respectful
Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.
Alexa
Alexa
7.6
Composite
Score
+87
Emotional
Footprint
33
Reviews
Reviews Say
Compared to Adobe Analytics, Alexa is:
Less Innovative
Less Inspiring
Less Caring
Harder to Customize
Less Efficient
Less Transparent
Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.
Heap, Inc.
Heap
7.6
Composite
Score
+86
Emotional
Footprint
19
Reviews
Reviews Say
Compared to Adobe Analytics, Heap is:
Better at Support
Less Innovative
Less Inspiring
Less Reliable
Worse at Training
Less Transparent
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
Elastic
Elastic Observability
7.4
Composite
Score
+83
Emotional
Footprint
35
Reviews
Reviews Say
Compared to Adobe Analytics, Elastic Observability is:
Less Caring
Less Transparent
Less Respectful
Less Efficient
Less Innovative
Worse at Training
Elastic Cloud is the best way to consume all of Elastic's products across any cloud. Easily deploy in your favorite public cloud, or in multiple clouds, and extend the value of Elastic with cloud-native features. Accelerate results that matter, securely and at scale.
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