Data Quadrant Awards 2024
Customer Data Platform
SoftwareReviews names Salesforce CDP, Tealium AudienceStream CDP, Segment, and Openprise RevOps Automation as Customer Data Platform Data Quadrant Award Winners.
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Customer Data Platform
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
Salesforce.com Inc
Salesforce CDP
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
8.5
Composite
Score
Composite
Score
+96
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Tealium
Tealium AudienceStream CDP
Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
8.1
Composite
Score
Composite
Score
+92
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Twilio
Segment
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
7.9
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
Openprise
Openprise RevOps Automation
Openprise RevOps Automation offers a simple way to achieve the highest data quality across your marketing, sales, and RevOps processes with the Openprise RevOps Data Automation (RDA) Cloud. Openprise solves the problem that Big Data created: too much data, too many silos. Our no-code data orchestration and process automation cloud enables even non-programmers to create meaningful connections that drive efficient growth.
7.9
Composite
Score
Composite
Score
+99
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
Openprise RevOps Automation
Breadth of Features
SAP Customer Data Platform
Business Value Created
SAP Customer Data Platform
Ease of Customization
SALESmanago
Ease of Data Integration
Salesforce CDP
Ease of IT Administration
Openprise RevOps Automation
Ease of Implementation
Hightouch Customer Studio
Product Strategy and Rate of Improvement
SAP Customer Data Platform
Quality of Features
SAP Customer Data Platform
Usability and Intuitiveness
SAP Customer Data Platform
Vendor Support
Hightouch Customer Studio
Vendor Capability Awards
Availability and Quality of Training
Openprise RevOps Automation
Breadth of Features
SAP Customer Data Platform
Business Value Created
SAP Customer Data Platform
Ease of Customization
SALESmanago
Ease of Data Integration
Salesforce CDP
Ease of IT Administration
Openprise RevOps Automation
Ease of Implementation
Hightouch Customer Studio
Product Strategy and Rate of Improvement
SAP Customer Data Platform
Quality of Features
SAP Customer Data Platform
Usability and Intuitiveness
SAP Customer Data Platform
Vendor Support
Hightouch Customer Studio
Other Evaluated Vendors
Klaviyo
Klaviyo
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
7.8
Composite
Score
Composite
Score
+90
Emotional
Footprint
Emotional
Footprint
92%
Likeliness to
Recommend
Likeliness
to Recommend
Hightouch
Hightouch Customer Studio
Hightouch is a Composable Customer Data Platform that empowers marketing and data teams to collect behavioral events, resolve Customer 360 profiles, build audiences, sync data to 200+ destinations, and analyze the results of marketing campaigns— all from the cloud data warehouse. Hightouch enables anyone to personalize customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.
7.8
Composite
Score
Composite
Score
+87
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
SALESmanago
SALESmanago
SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
7.8
Composite
Score
Composite
Score
+94
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
SAP
SAP Customer Data Platform
Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.
7.8
Composite
Score
Composite
Score
+88
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
zeotap GmbH
Zeotap CDP
Zeotap is an easy, secure and impactful Customer Data Platform (CDP) that empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookie-less future, all while putting consumer privacy and compliance front-and-centre. It enables brands of all sizes to deliver personalised experiences for consumers that drive improved commercial outcomes across marketing, sales, and service.
7.6
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
Optimizely, Inc.
Optimizely Data Platform
Align your entire brand around the customer experience and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution. Grow revenue with data-driven marketing using Optimizely Data Platform.
7.4
Composite
Score
Composite
Score
+79
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Optimove
Optimove
Optimove is a Relationship Marketing Hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Customer marketers and retention experts use Optimove to understand their customers’ needs and wants, automate the delivery of emotionally intelligent interactions with them across multiple channels and optimize their efforts, ultimately improving every customer metric. Optimove’s technologies are rolled into an intuitive Web user interface, making it easy for marketers to excel at their craft.
7.4
Composite
Score
Composite
Score
+80
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
Bloomreach Inc
Bloomreach Engagement
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
7.4
Composite
Score
Composite
Score
+70
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
Planhat
Planhat
Planhat is a customer platform with a comprehensive, extensible data foundation. Powered by a series of flexible, horizontally-built modules, it combines UI elegance with best-in-class performance. We've always planned on becoming the CRM you run your entire business on. To achieve this, we haven't created a suite of specialized tools out of point solutions like hardcoded filters. Instead, we've built a distinct set of generic, interoperable building blocks that can be combined and recombined to meet specialized use cases.
7.3
Composite
Score
Composite
Score
+77
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
Dun & Bradstreet Inc
D&B Rev.Up ABX
Target the right buyers and personalize engagement across channels with account-based experiences at scale. D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo.
7.3
Composite
Score
Composite
Score
+87
Emotional
Footprint
Emotional
Footprint
75%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
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