Emotional Footprint Awards 2024
Email Marketing
SoftwareReviews names Campaign Monitor by Marigold, UniOne, ActiveCampaign, HubSpot Marketing Hub, MailerLite, Brevo, and Robly as Email Marketing Emotional Footprint Award Winners.
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Email Marketing
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Marigold
Campaign Monitor by Marigold
Campaign Monitor by Marigold is email marketing software with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. You'll design and send captivating messages with ease using Campaign Monitor by Marigold. Businesses around the world leverage our modern, uncomplicated workflows to send email and SMS campaigns that increase engagement and inspire audiences to take action.
9.5
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Unione Email API
UniOne
UniOne powers developers like you with a comprehensive Email API that seamlessly integrates email communication workflows and enhances user engagement in websites and applications. With UniOne, you keep track of all email-related activities, including sending, receiving, delivery statuses, bounce events, and other relevant interactions. Each single event is timestamped and associated with relevant metadata to provide detailed insights into the email lifecycle.
9.3
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
93
Value Index
VALUE INDEX
ActiveCampaign
ActiveCampaign
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
9.3
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
MailerLite
MailerLite
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
9.1
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Brevo
Brevo
Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
9.0
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
HubSpot
HubSpot Marketing Hub
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
9.0
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Robly Ltd.
Robly
Robly is an email marketing platform that uses innovative automation and artificial intelligence technologies to observe user behavior and deliver campaigns at the exact moment people are most likely to engage. It is designed for businesses of all sizes, specializing in supporting charities, non profits, education sections and religious organizations. Leveraging proprietary automation and AI technology, it helps beginners and experts achieve up to 50% higher open rates and grow email lists up to four times faster.
9.0
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Other Evaluated Vendors
Adobe Systems
Adobe Campaign
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
8.9
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Twilio
SendGrid Email Marketing
Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.
8.9
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Klaviyo
Klaviyo
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
8.9
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
GetResponse
GetResponse
GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.
8.9
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
LITMUS LLC
Litmus
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
8.8
CX Score
CX
Score
+97
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
Adobe Systems
Adobe Marketo Engage
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
8.8
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Intuit
Mailchimp
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
8.8
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Constant Contact, Inc.
Constant Contact
Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.
8.7
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Aweber
AWeber
AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email.
8.6
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Zoho
Zoho Campaigns
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
8.5
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Omnisend
Omnisend
Black Friday: Get 30% off for 3 months with code BFCM30OFF | Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 125,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.
8.0
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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