Semrush Customer Reviews 2024

Semrush

Composite Score

8.8 /10

CX Score

9.0 /10

88 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Website Analytics category

Filter By

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative

4% Neutral

93% Positive

Pros

Efficient Service
Acts with Integrity
Performance Enhancing
Enables Productivity

Feature Ratings

Average 84

Audience Segmentation

Search Engine Optimization

Paid Search Integration

Data Visualization

Device and Browser Analytics

Audience Demographics

Customer Value Analysis

API Framework

Customer Journey Modelling

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Average 83

Ease of Implementation

Business Value Created

Breadth of Features

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.8

View Semrush in this category (opens in a new tab)

Search Engine Optimization

Score 8.8

View Semrush in this category (opens in a new tab)

Competitive Intelligence

Score 8.0

View Semrush in this category (opens in a new tab)

Semrush Reviews

Steven S.

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

Best way to learn your website analytics

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

The number of tools and capabilities. Yes, there are some other options but I find SEMRUSH's dashboard easy to understand and use. I can also gather most of this info by using a variety of other free programs however, it is just easier and faster with it all being in one location.

What is your favorite aspect of this product?

The amount of info you can gather is crazy! But then it is up to you to do something with it. Find where and how to improve your website. How many errors and warnings there are and what to do about them.

What do you dislike most about this product?

Mainly, it is the lack of knowledge and time on my part. I understand why there are SEO companies out there where this is all they do. It takes time to understand and correct websites in order to help them be optimized. Especially when Google and others keep changing their algorithms and how they crawl and rank websites.

What recommendations would you give to someone considering this product?

It has been very helpful in letting me know where I can improve my website but at the same time it is overwhelming and I don't know how to fix some of the issues.

Pros

Trustworthy
Helps Innovate
Reliable
Unique Features

Iaroslav C.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Great all-in-one SEM product for SEO & PPC

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

SEMrush is the amazingly robust set of tools it offers for SEO research. It is an extremely powerful tool for setting up proper SEO on websites. It's also great for maintaining our rankings and building backlinks.

What is your favorite aspect of this product?

It's weekly weekly update for your Position Tracking campaign report: Visibility, Traffic, Top keywords, Top landing pages. The keyword research tools in SEMrush is also of use, it helps to do extensive and quantifiable research. The keyword tracking and keyword history are beneficial.

What do you dislike most about this product?

Obviously, the worst aspect of SEMRush is its price. The price tag is really high, if building websites and performing some SEO tasks is something you do from time to time, it will be hard to justify the cost.

What recommendations would you give to someone considering this product?

May not fit small teams needs and won't meet expectations about the subscription price

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Richard S.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Very useful tool with a good range of features.

Likeliness to Recommend

7 /10

What differentiates Semrush from other similar products?

Excellent on-page and especially the Local SEO features.

What is your favorite aspect of this product?

Competitor analysis provides insights on how we can optimize our site.

What do you dislike most about this product?

No social media automation/reporting.

What recommendations would you give to someone considering this product?

Try and get a discount. We just went with the advertised price.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Less Effective Service
Under Delivered

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Semrush Ratings

90 Likeliness to Recommend

94 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Steven S.

Best way to learn your website analytics

Likeliness to Recommend

Pros

Iaroslav C.

Great all-in-one SEM product for SEO & PPC

Likeliness to Recommend

Pros

Richard S.

Very useful tool with a good range of features.

Likeliness to Recommend

Pros

Cons

Most Popular Semrush Comparisons

Google Analytics

Adobe Analytics

HubSpot Marketing Hub

Mouseflow

Hotjar

Elastic Observability

1
Since last award

Feature Ratings

Audience Segmentation

Search Engine Optimization

Paid Search Integration

Data Visualization

Device and Browser Analytics

Audience Demographics

Customer Value Analysis

API Framework

Customer Journey Modelling

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Vendor Support