What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Website Analytics category

Filter By

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

90 Likeliness to Recommend

96 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative
3% Neutral
95% Positive

Pros

  • Acts with Integrity
  • Efficient Service
  • Trustworthy
  • Respectful

Feature Ratings

Average 84

Audience Segmentation

90

Search Engine Optimization

89

Paid Search Integration

87

Device and Browser Analytics

87

Data Visualization

86

Audience Demographics

86

Customer Value Analysis

84

API Framework

82

Conversion Analysis

81

Customer Journey Modelling

81

Social Media Analytics

81

Vendor Capability Ratings

Average 84

Ease of Implementation

87

Business Value Created

87

Breadth of Features

87

Quality of Features

86

Ease of IT Administration

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

83

Ease of Customization

83

Ease of Data Integration

82

Availability and Quality of Training

81

Vendor Support

78

Semrush Reviews

Robert Q.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

The definitive tool to improve your online presenc

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

What makes Semrush different is its wide range of built-in tools ranging from SEO to social media advertising. This has allowed me to have a complete view of my online presence and make informed decisions to drive my business forward.

What do you dislike most about this product?

However, the only thing I dislike about Semrush is its cost as it can be a bit high for small businesses or entrepreneurs. Despite this, I think its value and functionality completely justify the price.

What recommendations would you give to someone considering this product?

In short, I would recommend Semrush to anyone looking to take their digital marketing strategy to the next level. Their ability to analyze data, optimize campaigns and improve online performance is truly exceptional.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Bailey W.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Excellent tool for SEO strategy

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

My favorite aspect of Semrush is the keyword magic tool. It makes it so easy to do keyword research, find all the relevant keywords you want to target and create lists to analyze and export later.

What do you dislike most about this product?

There's not much to dislike. It would be nice if integrating with Looker Studio were available on a cheaper plan. We don't pay enough to be able to export SEMrush data to Looker Studio, which would make SEO reporting much more streamlined.

What recommendations would you give to someone considering this product?

It is a must have for developing a comprehensive SEO strategy, identifying keywords to target, content to create, website issues to fix, and much more.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Navaneetha K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Versatile digital marketing tool: SEMrush.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SEMrush's comprehensive features, including keyword research and competitor analysis, set it apart in the digital marketing landscape. Its actionable insights and user-friendly interface empower businesses to optimize strategies effectively, making it a standout choice for enhancing online presence.

What is your favorite aspect of this product?

Its comprehensive suite of tools for digital marketing, encompassing everything from SEO to PPC advertising and content marketing. This breadth of functionality makes it a versatile and valuable resource for businesses looking to optimize their online strategies effectively.

What do you dislike most about this product?

SEMrush's pricing to be a downside, particularly for smaller businesses or those on a tight budget. Additionally, the sheer breadth of features and data can be overwhelming for new users, leading to a potentially steep learning curve. However, once users become familiar with the platform, they can harness its power more effectively.

What recommendations would you give to someone considering this product?

Start with a trial to explore features, prioritize your marketing needs, utilize educational resources, and select a plan that fits your budget. Continuously monitor performance metrics and adjust strategies based on SEMrush's insights to optimize digital marketing efforts effectively.

Pros

  • Enables Productivity
  • Efficient Service
  • Fair
  • Generous Negotitation

Cons

  • Less Inspiring

Most Popular Semrush Comparisons