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Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.8 /10
CX Score
9.0 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
4% Neutral
93% Positive

Pros

  • Efficient Service
  • Acts with Integrity
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 84

Audience Segmentation

89

Search Engine Optimization

89

Paid Search Integration

87

Data Visualization

86

Device and Browser Analytics

85

Audience Demographics

85

Customer Value Analysis

84

API Framework

82

Customer Journey Modelling

82

Conversion Analysis

81

Social Media Analytics

80

Vendor Capability Ratings

Average 83

Ease of Implementation

87

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of IT Administration

84

Usability and Intuitiveness

83

Product Strategy and Rate of Improvement

83

Ease of Customization

82

Ease of Data Integration

81

Availability and Quality of Training

80

Vendor Support

79

Semrush Reviews

Loana A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Optimizing content with Semrush

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Conducting thorough research to find influential keywords crucial for business visibility. Analyzing competitors' keyword strategies to inform tactical decisions. Monitoring the company's website ranking in both organic and paid search results. Comparing website rankings with competitors for strategic positioning. Identifying critical backlinks from competitors' domains. Assessing backlink authority and relevance for potential partnerships. Assessing website content effectiveness and finding ways to enhance it. Semrush offers flexibility to meet varying analytical needs.

What is your favorite aspect of this product?

Semrush has a user-friendly interface, making it easy to navigate the platform. The intuitive design helps with extracting and analyzing data efficiently. Semrush's thorough competitor analysis is crucial for business. Uncovering your competitors' keyword strategies, website positions, and backlink networks informs your strategic decision-making. Semrush doesn't just present data; it offers actionable recommendations. However, with Semrush, you'll be well on your way to gaining a competitive advantage. You can use these insights to improve your website performance and digital strategies.

What do you dislike most about this product?

In situations where real-time data is crucial, be aware that certain features, like backlink analysis, may not provide instant updates. Improving competitor analysis features for a better understanding of online rivals. Adding advanced visualization tools to simplify complex data sets.

What recommendations would you give to someone considering this product?

If your business aims for an unparalleled digital analytics tool, Semrush is a vital ally. Its diverse capabilities empower strategic decision-making in keyword strategies, website positioning, backlink networks, and content optimization. Semrush provides historical data on keyword trends, allowing you to monitor changes and create effective plans. Backlink data is updated monthly, giving analysts a complete overview of current trends. Additionally, Semrush offers content analysis tools that provide practical recommendations for optimizing website content to improve its quality and relevance.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Anna R.

  • Role: Operations
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Manage outreach through in-depth SEO and research

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

With a vast database and the ability to identify related keywords and long-tail variations, it stands out from competitors. The tool not only reveals competitors' keywords but also exposes their digital marketing strategies, allowing financial strategists to remain ahead in a competitive landscape. Semrush's Backlink Analytics is a standout feature that offers insight into competitors' link-building strategies. The tool helps strategists improve their own link-building for better SEO. Semrush lets people analyze multiple competitors at once. The depth of analysis depends on the user's subscription plan.

What is your favorite aspect of this product?

Semrush provides a comprehensive view of SEO performance, including keyword research, backlink analysis, and on-page optimization. This approach enables financial strategists to optimize every aspect of their digital presence. The tools for analyzing competitors provide useful information. Businesses can adjust their online marketing tactics according to what is effective for their rivals, staying ahead of industry trends. Semrush's interface simplifies the difficult task of SEO analysis. Financial strategists at any level of technical proficiency can easily navigate Semrush, making it user-friendly for all team members.

What do you dislike most about this product?

Using a tool to optimize content can improve both SEO strategies and the ability to analyze user sentiment. Consider the potential benefits and drawbacks of using Semrush, and prioritize based on specific needs and financial resources. However, while Semrush has a free plan, it has limitations. Upgrading to a paid plan may be necessary to access advanced features, which could be difficult for those on a tight budget.

What recommendations would you give to someone considering this product?

Semrush is essential for marketers looking to stay ahead. Its ability to analyze keywords and provide competitor insights allows for the creation of strong content and SEO strategies. The Keyword Magic Tool, competitor analysis features, and content optimization toolkit are invaluable for effective digital marketing. Semrush updates its database regularly, usually on a monthly basis, so users have access to the most current keyword information. It provides past information about how keywords performed, letting users follow trends and changes over time.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Yukio T.

  • Role: Finance
  • Industry: Electronics
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Comprehensive Keyword Analysis: Beyond the Basics

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush can take your keyword analysis to the next level. In my job, investigating search trends related to the financial sector has provided me with a complete understanding of our audience's requirements and behaviors. The ability to analyze competitors' strategies is a game-changer. Semrush offers a detailed analysis of keywords and search trends, enabling our financial marketing team to stay ahead. Semrush also assists in optimizing our financial content by suggesting improvements in structure and relevance, ensuring our online presence aligns with audience needs. Accuracy in data is crucial in the financial sector.

What is your favorite aspect of this product?

Semrush's strengths and benefits extend beyond keywords to strategic insights into how our audience searches. This enables us to align our financial services with their needs. Our understanding of competitor strategies helps identify gaps and opportunities, leading to a more robust marketing strategy. The tool for optimizing content ensures that our financial messages are not only seen but also connect with our audience, leading to better engagement.

What do you dislike most about this product?

To enhance its capabilities, the competitor analysis features must be improved, and the keyword research database should be expanded, providing marketers with more extensive insights that will help them refine their strategies, stay ahead in the ever-changing digital world, and keep their edge.

What recommendations would you give to someone considering this product?

Semrush can analyze our competitors' strategies, improve our content, and offer up-to-date search trend insights like no other. Semrush revealed new financial search patterns. By immediately incorporating these insights, our financial services gained high visibility in relevant internet searches. Semrush is committed to providing dependable data to ensure that our insights not only offer value but are also accurate and essential in business decision-making.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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