What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Caring
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Integrity
Conversion Analysis
Data Analysis and Survey Function
Audience Segmentation
Data Warehousing
API Framework
Marketing Analytics
Data Management
Mobile Functionality
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
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Mixpanel Reviews
Chandu P.
- Role: Operations
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Fantastic product
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Havent used other products, and after using mixpanel dont want to use any other
What is your favorite aspect of this product?
The ability to track the user journey
What do you dislike most about this product?
none, I like this product. very much
What recommendations would you give to someone considering this product?
maybe UI changes from time to time, or multiple UI options
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2023
Useful tool to gather user insights
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Courtney C.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
ease of use is 9, but setup is tricky
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
esse of use
What is your favorite aspect of this product?
quality and simple integration
What do you dislike most about this product?
can't tag landing phd easily
What recommendations would you give to someone considering this product?
set up w tech leader for best results
Pros
- Fair
- Enables Productivity
- Trustworthy
- Effective Service
Cons
- Slower Product Innovation
- Less Reliable
- Leverages Incumbent Status
