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Klaviyo

Klaviyo

8.7 /10
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In Partnership With SelectHub

Claim Software
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

88 Likeliness to Recommend

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Campaign Management

91

Email Delivery

90

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Content Authoring

84

A/B Testing

84

Contact Database

83

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

87

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Megha S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2023

Power Your Marketing with Klaviyo

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

es and capabilities are tailored to the unique needs and challenges of online retailers. This includes features like advanced segmentation and product recommendations that are specifically designed to help e-commerce businesses improve their marketing and increase sales.

What is your favorite aspect of this product?

ease of use when it comes to creating lead gen forms or popups

What do you dislike most about this product?

should have been a bit colourful interface.

What recommendations would you give to someone considering this product?

It is fine for smaller e-commerce companies. The ones focussing heavily on behavioural insights and personalisation should go for something else than Klaviyo

Pros

  • Caring
  • Generous Negotitation
  • Transparent
  • Efficient Service

Sheril R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

The top email marketing platform for SMBs

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

My experience with e-mail marketing systems spans quite a few. Klaviyo's UI is intuitive for all team members. Klaviyo maintains forward momentum with product updates. It's unusual to find a service that consistently provides updates that are actually useful to their users.

What is your favorite aspect of this product?

Since online sales are expected to overtake brick-and-mortar transactions, we need to ensure that our product provides the same degree of personal service as a sales associate in a physical shop. Utilizing Klaviyo's automation features and triggers, we are able to deliver highly relevant content to our clients' inboxes, creating the impression that a real person is guiding them toward a successful outcome.

What do you dislike most about this product?

When using the new editor, I frequently find my incoming messages cut off. I'm not entirely sure if the new editor will be able to accommodate the increasingly lengthy internal code because I've been sticking with the old editor. After that is settled, any remaining objections boil down to individual taste.

What recommendations would you give to someone considering this product?

It's an email marketing platform hosted in the cloud that helps me design, distribute, and analyze the performance of email marketing campaigns for my company. It has useful tools like editable templates and automated processes. In addition, it has pre-built integrations with services like salesforce and Shopify, meaning we can skip the coding and get right to the app configuration.

Pros

  • Efficient Service
  • Transparent
  • Appreciates Incumbent Status
  • Helps Innovate

Reyansh D.

  • Role: C-Level
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Excellent Product with great features

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Marketing automation

What is your favorite aspect of this product?

Email marketing

What do you dislike most about this product?

User experience

What recommendations would you give to someone considering this product?

Yes, all marketing folks should use this product

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

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