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In Partnership With SelectHub
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What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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In Partnership With SelectHub
Klaviyo Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Klaviyo.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Mobile Optimized
Auto-Responders
SPAM Compliance
Basic Reporting and Analytics
A/B Testing
Contact Database
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Customization
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Also Featured in...
Klaviyo Reviews
Elena D.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Nov 2024
Easy use, powerful tool for Email marketing
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
1. More templates and easy to create the campaign and content compared with other platforms. Intuitive operation
What is your favorite aspect of this product?
Simple and intuitive operation.
What do you dislike most about this product?
The delivery will go to spam box.
What recommendations would you give to someone considering this product?
Try it first
Pros
- Enables Productivity
- Trustworthy
- Inspires Innovation
- Caring
Cons
- Under Delivered
Please tell us why you think this review should be flagged.
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Sailja Raj N.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2024
E-mail marketing at its best
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo helps keep an updated track of all e-mails and their progress, thus helping out the social media and marketing team of ours calculate open rates, reply rates, etc. Making and launching campaigns is great with Klaviyo since it allows users to unlock its full potential by trying out all its features.
What is your favorite aspect of this product?
- Great integration with tons of third party platforms like gmail, shopify, etc - Usable customizable templates - Automated campaigns - Great analytics for all campaigns
What do you dislike most about this product?
- Poor interface - Limited countries for SMS marketing
What recommendations would you give to someone considering this product?
Make sure to identify all the use cases of Klaviyo as per your alignment with the requirements.
Pros
- Continually Improving Product
- Unique Features
- Inspires Innovation
- Respectful
Please tell us why you think this review should be flagged.
Dhruv V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2024
Klaviyo gave me back my old customers!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo has been user friendly and more economical as compared to any other similar product.
What is your favorite aspect of this product?
I love the automations it offers and engagement it creates is just awesome.
What do you dislike most about this product?
I love everything about the product, nothing to dislike.
What recommendations would you give to someone considering this product?
Highly recommended to create more engagement and win back customers.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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