What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Email Templates
A/B Testing
Contact Database
Basic Reporting and Analytics
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Jenifer C.
- Role: Consultant
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2020
Powerful shipping tracking Package
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The provided free trial version and its wide deployment.
What is your favorite aspect of this product?
The Facebook integration. Easy email template creating and the reporting option.
What do you dislike most about this product?
I have none, The tool is perfect and easy.
What recommendations would you give to someone considering this product?
Klaviyo is the easiest solution for the simple segmentation, reporting and very nice software for email marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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