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Klaviyo Logo
Klaviyo

Klaviyo

Composite Score
8.7 /10
CX Score
8.9 /10
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In Partnership With SelectHub

Claim Software
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
7% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Acts with Integrity

Feature Ratings

Average 86

Campaign Management

90

Email Delivery

89

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Contact Database

84

Sales Intelligence & Conversion Rates

84

Content Authoring

84

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

86

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Patrick L.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Amazing Easy Functional Marketing Tool.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Campaign management is very easy using Klaviyo.

What is your favorite aspect of this product?

Easy and profitable marketing Solution.

What do you dislike most about this product?

No issue for the Klaviyo to be reported.

What recommendations would you give to someone considering this product?

Klaviyo is a nice tool on email marketing, segmenting and even on optimization.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gökhan C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Conversion rate lifted enormously

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

Detailed customer journeys are easier.

What is your favorite aspect of this product?

Flexibility and variety of options. You say “let’s make a thorough e-mail marketing” klaviyo asks “how complex?”

What do you dislike most about this product?

I would like to get more showcases from them for further automation examples.

What recommendations would you give to someone considering this product?

I think you need to map your business' e-mail marketing automatin model in advance. But you can also use the default / must to have types of automations that Klaviyo has in place already. these are super handy for the start.

Pros

  • Performance Enhancing
  • Effective Service
  • Saves Time
  • Respectful

Shannon D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Very Reliable Marketing Solution.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

The easy of any user to set Klaviyo is very big plus.

What is your favorite aspect of this product?

Klaviyo has the powerful and effective easy options.

What do you dislike most about this product?

nothing on Klaviyo to dislike or to complain on.

What recommendations would you give to someone considering this product?

Amazing easy platform and the features are easy set and get start working with the product.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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