Klaviyo Customer Reviews 2025 | SoftwareReviews

Klaviyo

Composite Score

8.7 /10

CX Score

8.9 /10

81 Reviews Write a Review

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What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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2 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

3 Top Rated Features

2023

5 Top Rated Capabilities

8 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Product Impact

2021

2021 Data Quadrant Gold Medalist

2021

Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative

7% Neutral

92% Positive

Pros

Performance Enhancing
Trustworthy
Enables Productivity
Fair

Feature Ratings

Average 86

Campaign Management

Email Delivery

Segmentation

Mobile Optimized

Auto-Responders

SPAM Compliance

Basic Reporting and Analytics

A/B Testing

Contact Database

Content Authoring

Email Templates

Vendor Capability Ratings

Average 83

Quality of Features

Business Value Created

Ease of Customization

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.4

View Klaviyo in this category (opens in a new tab)

Customer Data Platform

Score 8.0

View Klaviyo in this category (opens in a new tab)

Klaviyo Reviews

Michael G.

Role: C-Level
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Easy to use and phenomenal pre-built automations

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

The pre-built automation workflows and ease of use

What is your favorite aspect of this product?

How easy it is to get so many follow-up sequences live with the pre-built templates. Also, how easy it is to start testing and building out flows on top of the pre-built ones. You can really experiment to find optimal results.

What do you dislike most about this product?

Absolutely nothing.

What recommendations would you give to someone considering this product?

Go through all the content and learn email marketing, etc. to put as many segmented flows and follow-ups live as possible.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Daniel B.

Role: C-Level
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

Pricey, but worth it

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Segmentation and the ability to build out different lists of people

What is your favorite aspect of this product?

Love how personalized I can be when writing emails to customers

What do you dislike most about this product?

it's pretty costly for a small business

What recommendations would you give to someone considering this product?

Really learn how to use the product. There are a ton of great features that can help you maximize your email list

Pros

Reliable
Helps Innovate
Continually Improving Product
Performance Enhancing

Cons

Under Delivered
Less Friendly Negotiation

Rebekah N.

Role: Operations
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2021

Great data & automation features -lacks in design.

Likeliness to Recommend

6 /10

What differentiates Klaviyo from other similar products?

It provides more data, automation, and segmenting features than most email marketing tools I've worked with.

What is your favorite aspect of this product?

It's automation and segmenting capabilities.

What do you dislike most about this product?

The front-end email designing tool.

What recommendations would you give to someone considering this product?

If you need simple email designs, but strong contact data and automations, then Klayvio is for you.

Pros

Helps Innovate
Enables Productivity
Trustworthy
Unique Features

Klaviyo

What is Klaviyo?

Company Details

Book a Free Demo Today!

Awards & Recognition

2021 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Klaviyo Ratings

88 Likeliness to Recommend

97 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Klaviyo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Customer Data Platform

Klaviyo Reviews

Michael G.

Easy to use and phenomenal pre-built automations

Likeliness to Recommend

Pros

Daniel B.

Pricey, but worth it

Likeliness to Recommend

Pros

Cons

Rebekah N.

Great data & automation features -lacks in design.

Likeliness to Recommend

Pros

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Feature Ratings

Campaign Management

Email Delivery

Segmentation

Mobile Optimized

Auto-Responders

SPAM Compliance

Basic Reporting and Analytics

A/B Testing

Contact Database

Content Authoring

Email Templates

Vendor Capability Ratings

Quality of Features

Business Value Created

Ease of Customization

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Vendor Support