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Klaviyo

Klaviyo

8.7 /10
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In Partnership With SelectHub

Claim Software
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

88 Likeliness to Recommend

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Campaign Management

91

Email Delivery

90

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Content Authoring

84

A/B Testing

84

Contact Database

83

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

87

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Daniel B.

  • Role: C-Level
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2021

Pricey, but worth it

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Segmentation and the ability to build out different lists of people

What is your favorite aspect of this product?

Love how personalized I can be when writing emails to customers

What do you dislike most about this product?

it's pretty costly for a small business

What recommendations would you give to someone considering this product?

Really learn how to use the product. There are a ton of great features that can help you maximize your email list

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Cons

  • Under Delivered
  • Less Friendly Negotiation

Rebekah N.

  • Role: Operations
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Great data & automation features -lacks in design.

Likeliness to Recommend

6 /10

What differentiates Klaviyo from other similar products?

It provides more data, automation, and segmenting features than most email marketing tools I've worked with.

What is your favorite aspect of this product?

It's automation and segmenting capabilities.

What do you dislike most about this product?

The front-end email designing tool.

What recommendations would you give to someone considering this product?

If you need simple email designs, but strong contact data and automations, then Klayvio is for you.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

Joshua K.

  • Role: Human Resources
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Email Marketing Made Easy With Klaviyo

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo is not only good when it comes to email marketing and automation but it is also very effective when it comes to personalize marketing which is good for business.

What is your favorite aspect of this product?

I like the personalization aspect of Klaviyo. The software is multipurpose in that it handles both email marketing and automation needs of the business. The software is easy to customize

What do you dislike most about this product?

Klaviyo has been all good since deployment

What recommendations would you give to someone considering this product?

For all your marketing needs, I recommend Klaviyo. It has been very powerful more so when it comes to email marketing and automation. It is a tool that never disappoints.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Efficient Service

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