In Partnership With SelectHub
What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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In Partnership With SelectHub
Klaviyo Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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88 Likeliness to Recommend
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Email Templates
Content Authoring
A/B Testing
Contact Database
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Daniel B.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Dec 2021
Pricey, but worth it
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Segmentation and the ability to build out different lists of people
What is your favorite aspect of this product?
Love how personalized I can be when writing emails to customers
What do you dislike most about this product?
it's pretty costly for a small business
What recommendations would you give to someone considering this product?
Really learn how to use the product. There are a ton of great features that can help you maximize your email list
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Cons
- Under Delivered
- Less Friendly Negotiation
Please tell us why you think this review should be flagged.
Rebekah N.
- Role: Operations
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Aug 2021
Great data & automation features -lacks in design.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
It provides more data, automation, and segmenting features than most email marketing tools I've worked with.
What is your favorite aspect of this product?
It's automation and segmenting capabilities.
What do you dislike most about this product?
The front-end email designing tool.
What recommendations would you give to someone considering this product?
If you need simple email designs, but strong contact data and automations, then Klayvio is for you.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Joshua K.
- Role: Human Resources
- Industry: Construction
- Involvement: End User of Application
Submitted Aug 2021
Email Marketing Made Easy With Klaviyo
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is not only good when it comes to email marketing and automation but it is also very effective when it comes to personalize marketing which is good for business.
What is your favorite aspect of this product?
I like the personalization aspect of Klaviyo. The software is multipurpose in that it handles both email marketing and automation needs of the business. The software is easy to customize
What do you dislike most about this product?
Klaviyo has been all good since deployment
What recommendations would you give to someone considering this product?
For all your marketing needs, I recommend Klaviyo. It has been very powerful more so when it comes to email marketing and automation. It is a tool that never disappoints.
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
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