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Klaviyo

Klaviyo

8.7 /10
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In Partnership With SelectHub

Claim Software
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

88 Likeliness to Recommend

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Campaign Management

91

Email Delivery

90

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Content Authoring

84

A/B Testing

84

Contact Database

83

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

87

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Mira B.

  • Role: C-Level
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Software is glitchy and there is little support.

Likeliness to Recommend

6 /10

What differentiates Klaviyo from other similar products?

Klaviyo is a step up from other popular email service providers in terms of segmentation capabilities. However it only scratches the surface of what is actually needed to use a sophisticated segmentation tool.

What is your favorite aspect of this product?

Fairly easy to execute and interpret results of split tests.

What do you dislike most about this product?

Glitches that excluded paying customers from receiving emails.

What recommendations would you give to someone considering this product?

We experienced some major glitches with the software that were entirely due to faulty programming, followed by indifference and lack of support from their IT team. This is very costly, and frustrating.

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Less Efficient Service

Michael G.

  • Role: C-Level
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Easy to use and phenomenal pre-built automations

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

The pre-built automation workflows and ease of use

What is your favorite aspect of this product?

How easy it is to get so many follow-up sequences live with the pre-built templates. Also, how easy it is to start testing and building out flows on top of the pre-built ones. You can really experiment to find optimal results.

What do you dislike most about this product?

Absolutely nothing.

What recommendations would you give to someone considering this product?

Go through all the content and learn email marketing, etc. to put as many segmented flows and follow-ups live as possible.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Myles K.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Enjoy Personalized Email Marketing With Klaviyo

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Unlike most email marketing software, Klaviyo offers personalized marketing which has a high rate of conversion. What's more is that Klaviyo is ideal for businesses of all sizes.

What is your favorite aspect of this product?

I like the simple UI The software personalizes email marketing and what's even better you do not have to pay more for this feature. The software also makes marketing automation easy

What do you dislike most about this product?

It has been a smooth experience using Klaviyo

What recommendations would you give to someone considering this product?

Klaviyo has all that a business needs when it comes to email marketing and marketing automation. I recommend it as it has worked for us.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Inspires Innovation
  • Altruistic

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