In Partnership With SelectHub
What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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In Partnership With SelectHub
Klaviyo Ratings
Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
96 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
Email Templates
Content Authoring
A/B Testing
Contact Database
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Mira B.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Feb 2022
Software is glitchy and there is little support.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is a step up from other popular email service providers in terms of segmentation capabilities. However it only scratches the surface of what is actually needed to use a sophisticated segmentation tool.
What is your favorite aspect of this product?
Fairly easy to execute and interpret results of split tests.
What do you dislike most about this product?
Glitches that excluded paying customers from receiving emails.
What recommendations would you give to someone considering this product?
We experienced some major glitches with the software that were entirely due to faulty programming, followed by indifference and lack of support from their IT team. This is very costly, and frustrating.
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Efficient Service
Please tell us why you think this review should be flagged.
Michael G.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Feb 2022
Easy to use and phenomenal pre-built automations
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The pre-built automation workflows and ease of use
What is your favorite aspect of this product?
How easy it is to get so many follow-up sequences live with the pre-built templates. Also, how easy it is to start testing and building out flows on top of the pre-built ones. You can really experiment to find optimal results.
What do you dislike most about this product?
Absolutely nothing.
What recommendations would you give to someone considering this product?
Go through all the content and learn email marketing, etc. to put as many segmented flows and follow-ups live as possible.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Myles K.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Feb 2022
Enjoy Personalized Email Marketing With Klaviyo
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Unlike most email marketing software, Klaviyo offers personalized marketing which has a high rate of conversion. What's more is that Klaviyo is ideal for businesses of all sizes.
What is your favorite aspect of this product?
I like the simple UI The software personalizes email marketing and what's even better you do not have to pay more for this feature. The software also makes marketing automation easy
What do you dislike most about this product?
It has been a smooth experience using Klaviyo
What recommendations would you give to someone considering this product?
Klaviyo has all that a business needs when it comes to email marketing and marketing automation. I recommend it as it has worked for us.
Pros
- Helps Innovate
- Performance Enhancing
- Inspires Innovation
- Altruistic
Please tell us why you think this review should be flagged.
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