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Klaviyo

Klaviyo

8.7 /10
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In Partnership With SelectHub

Claim Software
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

88 Likeliness to Recommend

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Campaign Management

91

Email Delivery

90

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Content Authoring

84

A/B Testing

84

Contact Database

83

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

87

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Cannon C.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Great, Intuitive Product

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

Having audiences and email flows/automation all in one

What is your favorite aspect of this product?

Audience capabilities and segmentation

What do you dislike most about this product?

Flows are not as robust as other platforms

What recommendations would you give to someone considering this product?

Use the audience segments to advertise across Facebook, Google, etc.

Pros

  • Reliable
  • Acts with Integrity
  • Client's Interest First
  • Friendly Negotiation

Niya L.

  • Role: Industry Specific Role
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Klaviyo, a data-proven marketing platform.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

I have seen many benefits of using this software apart from being the best SMS and email software. It gives an option of merging the phone-only and email-only profiles that belongs to one customer. The performance dashboard Klaviyo offers helps focus on the insights of business.

What is your favorite aspect of this product?

I have seen many marketing software but very few give an option of marketing the business by incorporating SMS. It helps in keeping all the customers on the board which lets the owner know about customer loyalty. Klaviyo allows a great integration with other Shopify apps.

What do you dislike most about this product?

At times I feel like the new email editor this software has introduced is very slow and I mostly prefer using the older version. In some areas, Klaviyo is not very user-friendly. It takes a lot of time to learn this software. When you have to improve the subscription levels you have to pay quite a lot of money.

What recommendations would you give to someone considering this product?

When it comes to recommending marketing software that works perfectly on the phone as well, Klaviyo is what I recommend after using it for my business. From customer profiles to campaigns and different templates, Klaviyo has it all at one place.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Respectful
  • Altruistic

Alana P.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Klaviyo Amazing tool for email campaigns.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Utilizing Klaviyo permitted us to set up such countless different robotized emails and excursions for our customers, that we have invested undeniably less energy in manual mass focusing on emails. Furthermore, those got awful open rates and deliverability. Effortlessly utilizing triggered emails and portions, our open rates are incredible as is the deliverability.

What is your favorite aspect of this product?

Klaviyo is simple to utilize - the platform connection point is like other email marketing platforms so there's little boot-up time as far as sorting out some way to utilize Klaviyo on the off chance that you're bouncing on from another email marketing platform. I likewise like utilizing their streams apparatus to make email ventures. They have a ton of pre-constructed email templates you can use for your missions and email assemble outs too.

What do you dislike most about this product?

Given the number of abilities, it's intelligent that Klaviyo is more earnestly to utilize and comprehend than other less complex devices. It's not natural for somebody who was utilizing less integral assets, such as MailChimp and Omnisend, and can be confounding and a piece disappointing while you attempt to learn everything once more.

What recommendations would you give to someone considering this product?

We use Klaviyo for email marketing. It helps drive client maintenance and positively assists keep our clients acquainted with our image. Here we can offer our unwavering fans discounts, updates on new releases, and any remaining sorts of cool stuff! They are a quickly developing and effective organization which is as it should be. We intend to stay with them while we scale too.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Inspires Innovation

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