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Klaviyo

Klaviyo

8.7 /10
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In Partnership With SelectHub

Claim Software
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

88 Likeliness to Recommend

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Campaign Management

91

Email Delivery

90

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Content Authoring

84

A/B Testing

84

Contact Database

83

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

87

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Oumarou S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Very good tool

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

It’s more efficient, intuitive and easy to use

What is your favorite aspect of this product?

The ease of use and the performance

What do you dislike most about this product?

Pricing and customer support

What recommendations would you give to someone considering this product?

It with the money

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Mike O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Klaviyo is the best software.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo offers very nice live sessions on their web site to walk you thru anything you may need help on, but even the platform itself lays out analytics and useful tips. It’ nice to possess email and SMS in one place from a promoting perspective. Klaviyo is continually adding new helpful options with benchmarks, analytics, design, etcetera and their support team is usually there to help!

What is your favorite aspect of this product?

Klaviyo does an excellent job of integrating email + sms along for email flows. We’ve seen a rise in sales for our shoppers since being able to automatize flows with a combination of the two. I additionally love all of the segmentation choices for the list. Any segment you’ll be able to dream up is possible to form in Klaviyo!

What do you dislike most about this product?

Sometimes there’s the occasional glitch, that makes me lose my progress in an email model or lose information for the analytics. It is frustrating to start out over or be missing bits and pieces. With SMS, it can be difficult to decipher the desired elements to SMS are, and there is continually the worry that you’re doing something wrong – particularly for us as we’ve each US-based lists and UK/rest of world.

What recommendations would you give to someone considering this product?

If you’re searching for an eCommerce email marketing platform that will integrate tightly with your store thus you can dynamically pull products into your emails and produce automatic flows that embody email and SMS this is often the platform for you. On prime of that Klaviyo has the simplest email segmentation choices I’ve ever seen from an eCommerce platform.

Pros

  • Helps Innovate
  • Unique Features
  • Caring
  • Generous Negotitation

Sara N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Easy-to-use software after a bit of training.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Even though I’m new to using Klaviyo, I can see that they thought everything through to differing kinds of traffic and email sequences. One feature I do like is the graph it offers you to create once somebody opts into an email sequence and where they will go if they get or trigger another trigger. They even have an SMS feature similarly that I set up on using soon. Conjointly permitting you to use the service free till you get a definite quantity of subscribers is a plus and a giant help.

What is your favorite aspect of this product?

There are many things i like concerning Klaviyo. From the benefit of use to the great ways in which you’ll be able to created segments and triggers for your email campaigns. Most simpler than just blasting an email to your entire list. Whereas more expensive than others like MailChimp. It’ nice to possess email and SMS in one place from a promoting perspective. Klaviyo is constantly adding new useful options with benchmarks, analytics, design, and so on and their support team is usually there to help!

What do you dislike most about this product?

It can be a touch difficult to learn all the features. Most of it’ll come with experience. I feel their helpline is merely email base but usually do get contacted among twenty four hours. There has additionally been one issue that I have come up once putting emails on “smart send.” Once testing, it ne’er sent out the e-mails till I took off the smart send feature. Also, once you raise that it takes one min to send the email and type the trigger, it takes a further 2-3 min.

What recommendations would you give to someone considering this product?

They have a great deal of various choices to utilize your email lists, which is great, however, it’s going to take some time to learn how it all works. Expect to require some time to learn it.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Cons

  • Less Generous

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