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Klaviyo

Klaviyo

8.7 /10
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In Partnership With SelectHub

Claim Software
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

88 Likeliness to Recommend

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Campaign Management

91

Email Delivery

90

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Content Authoring

84

A/B Testing

84

Contact Database

83

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

87

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Denis S.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"The best email marketing platform!

Likeliness to Recommend

7 /10

What differentiates Klaviyo from other similar products?

Klaviyo stands out from the competition because of how well it works with so many various programs. In addition to being a breeze to use, the segmentation features are excellent.

What is your favorite aspect of this product?

Compared to MailChimp and SendinBlue, Klaviyo is far and by the superior email service. The easiest to work with are the automations, tags, and templates. Blocks improves the visual appeal of emails without adding unnecessary complexity. With Klaviyo, we can easily create email campaigns and automation flows for our diverse consumer base, and we also benefit from its straightforward UI. Signup forms are also of a high quality.

What do you dislike most about this product?

To alter the color of bullet points, for instance, you must go to the separate Styles panel rather than the block editor. If you want to be confident that your campaign is being sent out as you meant it to be, you should check it over twice before sending it.

What recommendations would you give to someone considering this product?

I recommend Klaviyo because its email marketing analytics are the best I've seen so far.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Saves Time

Tracy M.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

The best email UX out there

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

The Klaviyo UX can't be beat. From flows to segmentations, it allows the easiest top-level views along with very simple use/implementation.

What is your favorite aspect of this product?

Ease of use and integration with so many platforms

What do you dislike most about this product?

There is a lot of "pre-work" done on Klaviyo's part for the flows, but they can still be confusing until you are very well versed in building them out.

What recommendations would you give to someone considering this product?

Put in the time to set it up initially vs. building it out gradually over time

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Sarah M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Klaviyo is extraordinary email marketing software.

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

The essence of marketing is that individuals purchase what they see. The Klaviyo platform allowed us to segment our client information supported some common behaviors and email them using templates to stay engaged. As a result, psychologically, we are ready to perpetually remind users concerning our products. Moreover, the software system needs no coding to perform any further functions.

What is your favorite aspect of this product?

Klaviyo is your email promoting partner. It’s best at what it does. If your company, rather like ours, considers email marketing as an enormous marketing tool (which is so true) then Klaviyo is what you need. It helps you in each step of your email marketing journey and the results are obvious.

What do you dislike most about this product?

The one issue that I don’t like is that they modified their email creation function and it’s unable to integrate with previous style templates. This makes it confusing to have to recreate templates.

What recommendations would you give to someone considering this product?

Klaviyo is super straightforward to use – the platform interface is similar to alternative email promoting platforms therefore there’ is very little boot-up time in terms of working out how to use Klaviyo if you’re using it from other different email automation platforms. I conjointly like victimization their flows tool to form email journeys. They need plenty of pre-built email templates you’ll be able to use for your campaigns and email build-outs as well. Recommended.

Pros

  • Continually Improving Product
  • Unique Features
  • Efficient Service
  • Altruistic

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