Klaviyo Customer Reviews 2024

Klaviyo

Composite Score

8.7 /10

CX Score

8.9 /10

77 Reviews Write a Review

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What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

4 Top Rated Capabilities

3 Top Rated Features

2023

5 Top Rated Capabilities

8 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Product Impact

2021

2021 Data Quadrant Gold Medalist

2021

Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative

7% Neutral

92% Positive

Pros

Performance Enhancing
Trustworthy
Enables Productivity
Acts with Integrity

Feature Ratings

Average 86

Campaign Management

Email Delivery

Auto-Responders

Segmentation

Mobile Optimized

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Sales Intelligence & Conversion Rates

Content Authoring

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.1

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Customer Data Platform

Score 7.8

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Klaviyo Reviews

Maddie F.

Role: Sales Marketing
Industry: Electronics
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

So easy to use and integrate with website, etc.

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

Makes automation so easy, great reporting.E

What is your favorite aspect of this product?

Easy navigation

What do you dislike most about this product?

Can't think of anything

What recommendations would you give to someone considering this product?

Use their learning resources, they're great.

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Alberto L.

Role: Sales Marketing
Industry: Other
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Oct 2022

Marketing up to date with Klaviyo

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Now it is easier to carry out the marketing of a company, we acquired the Klaviyo product, to improve our work activities and thus give quality to our campaigns that are of utmost importance to us.

What is your favorite aspect of this product?

It allows us to refine our marketing in a timely manner, something very important is that it has a variety of templates to create the flow of our work, has good design giving us ease of use, we like the way it performs email campaigns, its interface is very dynamic, with good features that allows us in a timely manner to make our campaigns and events instantly.

What do you dislike most about this product?

We set ourselves the task of seeing other products and this software is one of those that only have a single language English, there are few shortcomings or disadvantages that this program has, we recommend taking into account to do a job to its interface. Data synchronization between Klaviyo and Shopify (tags, etc.), as I think it is now a unidirectional system. The quality of images that can be uploaded can be a bit low, I would like to allow GIFs and sharper images to be uploaded.

What recommendations would you give to someone considering this product?

At the time of carrying out large projects can become tedious at the time of making a campaign, on the official website of KLAVIYO, it is difficult to resolve our concerns and find support, they should improve that point. Klaviyo is really designed for conversion, so if you are sending informative content, either to your subscribers or internal communications, it is better to look elsewhere. If you send such emails, people won't click or buy, which will make your overall analytics look like your CTR, purchase value, etc. are short.

Pros

Performance Enhancing
Inspires Innovation
Caring
Respectful

Jennie R.

Role: Sales Marketing
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Good integration with Big Commerce and Yotpo

Likeliness to Recommend

8 /10

What differentiates Klaviyo from other similar products?

We manage 7 different Klaviyo accounts so the ability to clone an email templates and email flow saves us alot of time. Seeing the detail with a customer profile/journey is much more advanced from other platforms I have used. Also, it integrates well with other 3rd party platforms we use.

What is your favorite aspect of this product?

The ability to save content blocks and use them across multiple campaigns

What do you dislike most about this product?

I am not convinced the tracking is syncing correctly to Google Analytics

What recommendations would you give to someone considering this product?

It integrates well with Big Commerce and Yotpo

Pros

Unique Features
Effective Service
Saves Time
Helps Innovate

Klaviyo

What is Klaviyo?

Company Details

Book a Free Demo Today!

Awards & Recognition

2021 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Klaviyo Ratings

87 Likeliness to Recommend

1 Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Klaviyo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Customer Data Platform

Klaviyo Reviews

Maddie F.

So easy to use and integrate with website, etc.

Likeliness to Recommend

Pros

Alberto L.

Marketing up to date with Klaviyo

Likeliness to Recommend

Pros

Jennie R.

Good integration with Big Commerce and Yotpo

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Campaign Management

Email Delivery

Auto-Responders

Segmentation

Mobile Optimized

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Sales Intelligence & Conversion Rates

Content Authoring

Vendor Capability Ratings

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Vendor Support