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Klaviyo Logo
Klaviyo

Klaviyo

Composite Score
8.7 /10
CX Score
8.9 /10
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In Partnership With SelectHub

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Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
7% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Acts with Integrity

Feature Ratings

Average 86

Campaign Management

90

Email Delivery

89

Auto-Responders

87

Segmentation

87

Mobile Optimized

87

SPAM Compliance

85

Basic Reporting and Analytics

84

Email Templates

84

Contact Database

84

Sales Intelligence & Conversion Rates

84

Content Authoring

84

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

86

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Bridget D.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2020

Perfect Software with a wide Deployment.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Easy integration to the third part platforms like Facebook.

What is your favorite aspect of this product?

Easy tools to customize.

What do you dislike most about this product?

Nothing to dislike about Klaviyo.

What recommendations would you give to someone considering this product?

Easy system which supports different devices and the email templates, and also email customization is easy with Klaviyo.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bruno G.

  • Role: Consultant
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Oct 2020

Effective tool with great landing pages.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo is the most documented platform and building the flows its quite easy.

What is your favorite aspect of this product?

The image library and how it allows easy email customization.

What do you dislike most about this product?

No main problems that i can complain and it the user sees any the technical team are always available.

What recommendations would you give to someone considering this product?

Very nice email personalizing software, simple on segmentation and email marketing flows very easily.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jenifer C.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2020

Powerful shipping tracking Package

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

The provided free trial version and its wide deployment.

What is your favorite aspect of this product?

The Facebook integration. Easy email template creating and the reporting option.

What do you dislike most about this product?

I have none, The tool is perfect and easy.

What recommendations would you give to someone considering this product?

Klaviyo is the easiest solution for the simple segmentation, reporting and very nice software for email marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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