Klaviyo Customer Reviews 2024

Klaviyo

Composite Score

8.7 /10

CX Score

8.9 /10

77 Reviews Write a Review

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What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

4 Top Rated Capabilities

3 Top Rated Features

2023

5 Top Rated Capabilities

8 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Product Impact

2021

2021 Data Quadrant Gold Medalist

2021

Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative

7% Neutral

92% Positive

Pros

Performance Enhancing
Trustworthy
Enables Productivity
Acts with Integrity

Feature Ratings

Average 86

Campaign Management

Email Delivery

Auto-Responders

Segmentation

Mobile Optimized

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Sales Intelligence & Conversion Rates

Content Authoring

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.1

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Customer Data Platform

Score 7.8

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Klaviyo Reviews

Alex G.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Best Email Marketing Software - Affordable Too

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

With Klaviyo, it's all about personalized marketing. What makes it unique is that it offers great features and is very capable yet comes at an affordable cost. This therefore means all businesses can afford it.

What is your favorite aspect of this product?

Klaviyo is highly affordable and ideal for businesses of all sizes. The software personalizes marketing which leads to high conversations and increased leads. The software is easy to customize Makes tracking email marketing success easy.

What do you dislike most about this product?

While it's affordable and very capable, it is not easy to use. Requires lot's of training to effectively use it.

What recommendations would you give to someone considering this product?

Klaviyo is an email marketing software that is resourceful, easy to customize, and very affordable. With it's capabilities, it's probably the best in the market and I recommend it.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Unique Features

Mira B.

Role: C-Level
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Software is glitchy and there is little support.

Likeliness to Recommend

6 /10

What differentiates Klaviyo from other similar products?

Klaviyo is a step up from other popular email service providers in terms of segmentation capabilities. However it only scratches the surface of what is actually needed to use a sophisticated segmentation tool.

What is your favorite aspect of this product?

Fairly easy to execute and interpret results of split tests.

What do you dislike most about this product?

Glitches that excluded paying customers from receiving emails.

What recommendations would you give to someone considering this product?

We experienced some major glitches with the software that were entirely due to faulty programming, followed by indifference and lack of support from their IT team. This is very costly, and frustrating.

Cons

Inhibits Innovation
Slower Product Innovation
Less Efficient Service

Michael G.

Role: C-Level
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Easy to use and phenomenal pre-built automations

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

The pre-built automation workflows and ease of use

What is your favorite aspect of this product?

How easy it is to get so many follow-up sequences live with the pre-built templates. Also, how easy it is to start testing and building out flows on top of the pre-built ones. You can really experiment to find optimal results.

What do you dislike most about this product?

Absolutely nothing.

What recommendations would you give to someone considering this product?

Go through all the content and learn email marketing, etc. to put as many segmented flows and follow-ups live as possible.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Klaviyo

What is Klaviyo?

Company Details

Book a Free Demo Today!

Awards & Recognition

2021 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Klaviyo Ratings

87 Likeliness to Recommend

1 Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Klaviyo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Customer Data Platform

Klaviyo Reviews

Alex G.

Best Email Marketing Software - Affordable Too

Likeliness to Recommend

Pros

Mira B.

Software is glitchy and there is little support.

Likeliness to Recommend

Cons

Michael G.

Easy to use and phenomenal pre-built automations

Likeliness to Recommend

Pros

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1
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Feature Ratings

Campaign Management

Email Delivery

Auto-Responders

Segmentation

Mobile Optimized

SPAM Compliance

Basic Reporting and Analytics

Email Templates

Contact Database

Sales Intelligence & Conversion Rates

Content Authoring

Vendor Capability Ratings

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Vendor Support