Google

Google Analytics

Composite Score

8.8 /10

CX Score

9.0 /10

172 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

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2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact

Latest Award, 2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

1 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

97 Plan to Renew

2
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 92%
Negotiation and Contract:: 85%
Conflict Resolution:: 89%
Strategy & Innovation:: 89%
Service Experience:: 89%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

9% Neutral

89% Positive

Pros

Enables Productivity
Respectful
Performance Enhancing
Trustworthy

Feature Ratings

Average 82

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Cross Channel Attribution Analysis

Predictive Analytics

Customer Journey Modelling

Metadata Management

Anomaly Detection

Real Time Workflow Automation

Vendor Capability Ratings

Average 80

Business Value Created

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Breadth of Features

Quality of Features

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Kasan P.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

"Wonderful Information, But A Complete Pain."

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

When tracking website statistics, Google Analytics is like having a Swiss Army knife on hand—especially when compared to programs like Adobe Analytics or Hotjar. It is much more intricate and adaptable, but it is also much more difficult to use. If you can handle it, Google Analytics is all about raw numbers and deep insights, but some solutions are more user-friendly and offer more visual data.

What is your favorite aspect of this product?

Google Analytics displays all visitor data, including device and origin, which I love. The latest GA4 version's emphasis on cross-platform user tracking is helpful. Real-time reporting is another game-changer for site monitoring. Also, it's free, which is great.

What do you dislike most about this product?

It's quite difficult to use. Finding basic information seems complex with too many options and a complicated UI. GA4 made it much more complicated. I miss important insights even when I think I've mastered the scattered data. It takes time to set up, and tracking errors are easy if you're not carreful.

What recommendations would you give to someone considering this product?

Google Analytics is great if you require detailed statistics and don't mind a learning curve. However, if you're new to analytics or just need quick, easy insights, check out something more straightforward like hotjar. The finest option for in-depth analysis is Google Analytics, but be prepared to invest some time in studying it; it's not for novices or those who require quick fixes.

Pros

Helps Innovate
Reliable
Enables Productivity
Inspires Innovation

Rodgers S.

Role: Sales Marketing
Industry: Electronics
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2024

Fantastic product. This is all you need

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

All I one product

What is your favorite aspect of this product?

The data is readily available

What do you dislike most about this product?

Nothing for now

What recommendations would you give to someone considering this product?

Go for it, this is what your business need

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Rashi M.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

Great features, but a bit pricey

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The comprehensive features, user-friendly interface, and vendor support makes it a superior tool amongst others.

What is your favorite aspect of this product?

the best part about google analytics is it being a versatile tool that creates an accurate web analysis report for my company's performance

What do you dislike most about this product?

there is nothing to dislike about it, although, i feel it is a bit pricey and require special initial training before use

What recommendations would you give to someone considering this product?

I would say, to use this tool to its fullest, get the initial training done

Pros

Performance Enhancing
Saves Time
Client's Interest First
Security Protects

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Google Analytics Ratings

90 Likeliness to Recommend

1 Since last award

97 Plan to Renew

2 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Google Analytics?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Metadata Management Easily manage metadata associated with customer data or audience segments.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Website Analytics

A/B Testing

Google Analytics Reviews

Kasan P.

"Wonderful Information, But A Complete Pain."

Likeliness to Recommend

Pros

Rodgers S.

Fantastic product. This is all you need

Likeliness to Recommend

Pros

Rashi M.

Great features, but a bit pricey

Likeliness to Recommend

Pros

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Feature Ratings

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Cross Channel Attribution Analysis

Predictive Analytics

Customer Journey Modelling

Metadata Management

Anomaly Detection

Real Time Workflow Automation

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Breadth of Features

Quality of Features

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support