Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.7 /10
CX Score
9.0 /10
Google Analytics
8.7 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
10% Neutral
88% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Respectful
  • Trustworthy

Feature Ratings

Average 81

Audience Demographics

84

Conversion Analysis

84

Data Visualization

83

Audience Segmentation

83

Cross Channel Attribution Analysis

81

API Framework

81

Customer Journey Modelling

81

Predictive Analytics

80

Anomaly Detection

79

Metadata Management

78

Real Time Workflow Automation

78

Vendor Capability Ratings

Average 80

Business Value Created

84

Ease of IT Administration

82

Breadth of Features

82

Quality of Features

82

Ease of Data Integration

81

Ease of Customization

80

Ease of Implementation

80

Usability and Intuitiveness

79

Product Strategy and Rate of Improvement

78

Availability and Quality of Training

76

Vendor Support

74

Google Analytics Reviews

Jenny H.

  • Role: Industry Specific Role
  • Industry: Not for Profit
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2023

Relatively easy to use, but can be limited.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

It offers many of the same features, but sometimes it's a little challenging to navigate through the dashboard. And other times I found some features very limiting.

What is your favorite aspect of this product?

It's free to implement and track, but to run tests and campaigns, those will cost more.

What do you dislike most about this product?

I don't like how it feels very limited for certain teams.

What recommendations would you give to someone considering this product?

If you're considering a website tracker, this would be a great start. Just simply it provides all the basic information and tools you need. But if you're looking for advanced tools, you may need other tools to help supplement.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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