What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Cross Channel Attribution Analysis
Customer Journey Modelling
API Framework
Predictive Analytics
Anomaly Detection
Metadata Management
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Vishal D.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Dec 2023
Best Analytical for Website Performance
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is helpful in analysing Data where the you can create your view of the funnel and other metrics where is helpful in analysing data of the past day and comparing other tool the data in the dasboard is perfect and the data can be fetched anywhere to other dashboard like kooker studio where is difficult in other Analytics Tool to make funnel and see the metrics and also in google analytics you can see campaign performance of different mediums in detail and also see the trend line if we want to day to day wise. also campare at a same time. whereas other tools dont give that much features for analysing data.
What is your favorite aspect of this product?
That you can create funnel on the dashboard and also fetch the data to Looker Studio Dashboard.
What do you dislike most about this product?
It is not giving Runtime performance other wise the tool is best for Analysing Data
What recommendations would you give to someone considering this product?
If you looking for Detail analysing of the tool then the tool is recommended as it gives campaign level performance and detail report day wise, campaign wise. funnel wise performamce of the website
Pros
- Unique Features
- Effective Service
- Security Protects
- Helps Innovate
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Harshit A.
- Role: Information Technology
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Dec 2023
One stop shop for all analytic needs!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics Is Different from other providers because of it unique features, documentation & support available and wide range of extensions/plugins for implementation.
What is your favorite aspect of this product?
I can know my audience in a much better way and can accordingly work over our content & services.
What do you dislike most about this product?
Sometimes I feel data mismatch/wrong data, maybe due to bots or something else and also waiting period for support is too time consuming sometimes.
What recommendations would you give to someone considering this product?
They should absolutely use this product as it's user friendly, easy to use, broad rangr of helpful features, and even there's a wid range of help documentation available.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Cam M.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Dec 2023
Can't Run Your Business Without Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The real-time reporting -- few other third-party traffic trackers can do live reporting like GA can. Once we got used to the switch from Universal to GA4, it was significantly easier to understand the live-reporting data and metrics that are now offered and they're life-savers.
What is your favorite aspect of this product?
Watching live, real-time reporting and the customizability in which we can track each and every one of our stories.
What do you dislike most about this product?
The delay in tracking site views from live to a total, daily view has been hindersome, but in the long run, doesn't affect our day-to-day
What recommendations would you give to someone considering this product?
You can't run your business without knowing how well your site traffic is doing, where it's coming from, what isn't working, etc. etc. and why would you consider anything other than Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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