What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Cross Channel Attribution Analysis
Customer Journey Modelling
API Framework
Predictive Analytics
Anomaly Detection
Metadata Management
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Mervin L.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
great product but the new version isn't so good
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is well integrated with the Google workspace.
What is your favorite aspect of this product?
The fact that it's free is something that compelled me to use it.
What do you dislike most about this product?
The new version is hard to use.
What recommendations would you give to someone considering this product?
GA4 would be a great tool if you have great developers to maintain the data warehousing.
Pros
- Enables Productivity
- Respectful
- Includes Product Enhancements
- Reliable
Cons
- Less Effective Service
- Wastes Time
- Inhibits Innovation
Please tell us why you think this review should be flagged.
Pascual G.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Dec 2023
Google Analytics, a secure and reliable platform!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
When we use the Google Analytics dashboard, we have intuitive access to all the different actions that we can use in a drop-down menu that shows both the available options and the indicators and graphs that we are going to interpret. We always see this dual pattern as we go through all of them. platform options. Another aspect that generates value in our interaction with Google Analytics is that by having a Google email account and associating it with our browser, we have all the services without logging in, we can have Google Console, Google Analytics, and all the tools that we have hired for a practical and efficient interaction.
What is your favorite aspect of this product?
It is definitely characterized by its simplicity to use without any prior training. We can use the platform directly to make a presentation to the company's management. We have even put Google Analytics on a giant screen to visualize the growth of the technological applications we have developed. Additionally, we have been able to incorporate the marketing department to take advantage of the information and strengthen our product.
What do you dislike most about this product?
I have no complaints about the platform, its design is very good for me. And the important thing is that I don't have to hire other providers or platforms other than the ones I currently use. As we use it and explore the existing functionalities, we learn to take advantage of it much more. We may need to consider which information is real-time and which is deferred, it is also important to take the time to validate this information and be clear about the time required by the platform to display the processed data, considering that we will not have access to the ' raw data', but rather the processed one.
What recommendations would you give to someone considering this product?
You can feel confident that Google Analytics will not disappoint you. The existing documentation is quite extensive and the product is constantly updated. It is important to consider that we must correctly parameterize our website and mobile APP to connect it with the Analytics service. After doing so, we will begin to accumulate usage metrics and that is when we will be able to interpret the information to grow our business.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Respectful
Please tell us why you think this review should be flagged.
Zainab Z.
- Role: Consultant
- Industry: Electronics
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Easy to use and integrate! Amazing view for Client
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It easy to use features to integrate with different other products and standalone customized web apps, android and iOS apps is a most differentiable features.
What is your favorite aspect of this product?
It helps in estimating ROI on Google Ads and investments.
What do you dislike most about this product?
Its documentation is bulky for Google Console.
What recommendations would you give to someone considering this product?
Use its graph features as much as possible to make full use of understanding.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Inspires Innovation
Please tell us why you think this review should be flagged.
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