What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Respectful
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Cross Channel Attribution Analysis
API Framework
Customer Journey Modelling
Predictive Analytics
Anomaly Detection
Metadata Management
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Breadth of Features
Quality of Features
Ease of Data Integration
Ease of Customization
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Astha C.
- Role: Human Resources
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
"Comprehensive Analytics Tool with Room for Growth
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out due to its comprehensive tracking features, seamless integration with Google products, customization options, user-friendly interface, extensive community support, scalability, and cross-device tracking capabilities."
What is your favorite aspect of this product?
its robust tracking capabilities, which provide detailed insights into website performance, user behavior, and conversions. This depth of data empowers businesses to make informed decisions and optimize their online presence effectively.
What do you dislike most about this product?
the learning curve associated with navigating its various features and settings, or the complexity of interpreting and analyzing the data it provides. Additionally, for some users, the free version may have limitations in terms of advanced features or support, which could be a drawback depending on their specific needs.
What recommendations would you give to someone considering this product?
Here are some concise recommendations for those considering Google Analytics: Start with basics, then explore advanced features. Utilize integration with other Google products. Use online resources for learning and support. Set clear objectives for tracking and analysis. Regularly monitor and analyze data. Consider upgrading to Google Analytics 360 if needed.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Vanika R.
- Role: Human Resources
- Industry: Communications
- Involvement: End User of Application
Submitted Mar 2024
Great tool for Empowering Data Driven Decisions
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
data integration with other platforms can be improve
What is your favorite aspect of this product?
the visualization aspect of app is commendable
What do you dislike most about this product?
lack of customization and difficulties in integration
What recommendations would you give to someone considering this product?
it is a great app for evaluating the data in the better way possible and enable the data driven decisions
Pros
- Helps Innovate
- Effective Service
- Saves Time
- Reliable
Please tell us why you think this review should be flagged.
Bolatito T.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2024
My preferred Google analytics tool.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The flexibility of Google analytics customization options obviously. Google analytics allows end users to customize the product or system to meet their unique business objectives by defining customized segments, setting up custom goals to track specific conversion metrics , or even defining custom dimensions for tracking specific data points. This is just a few of the many possibilities that come with Google analytics flexible customization provisions.
What is your favorite aspect of this product?
One of Google analytics strengths lies in its ability to provide real time data on user interaction on mobile or web applications. This is critical for faster identification of traffic or user interaction anomalies and quick decision-making.
What do you dislike most about this product?
Accuracy of insights provided by Google analytics can be affected by different factors like tags and events configuration, data sampling, browser restriction and even the privacy settings of a website visitor or web browser. The above makes the risk of data contamination very high when using Google analytics.
What recommendations would you give to someone considering this product?
Google analytics is the best placed digital analytics tool for providing valuable insights around user interactions on web and mobile platforms.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
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