What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Respectful
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Cross Channel Attribution Analysis
API Framework
Customer Journey Modelling
Predictive Analytics
Anomaly Detection
Metadata Management
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Breadth of Features
Quality of Features
Ease of Data Integration
Ease of Customization
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
viren c.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
Fantastic product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with Google Ecosystem: Google Analytics is seamlessly integrated with other Google products, such as Google Ads, Search Console, and Data Studio. This integration allows for a cohesive workflow where users can manage advertising campaigns, analyze their performance, and generate reports all within the Google ecosystem. This is particularly beneficial for marketers who rely on Google platforms for SEO, PPC, and display advertising. Cost Effectiveness: Google Analytics offers a powerful free version that is sufficient for many small to medium-sized businesses. This makes it an accessible option for companies with limited budgets.
What is your favorite aspect of this product?
Rich Data Insights and Customizability: One of the most lauded aspects of Google Analytics is its ability to provide deep insights into website traffic and user behavior. Users can customize dashboards and reports to fit their specific needs, allowing for detailed analysis of data. This flexibility in configuring how data is displayed and what data is prioritized helps businesses of all sizes tailor the tool to their unique objectives.
What do you dislike most about this product?
Complexity and Learning Curve: Google Analytics can be overwhelming for new users or for those who are not deeply familiar with data analysis. The interface and the vast amount of data available can make it difficult for users to know where to start and how to extract the most valuable insights without significant training or experience. Limited Data Retention and Sampling: In the standard (free) version of Google Analytics, data is subject to sampling in certain scenarios for larger sites, which can affect the accuracy of reports. Additionally, the free version limits data retention to 26 months, which can be restrictive for long-term data a
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Respectful
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Akhilesh S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
A must tool for every website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The tool has an in-depth analysis of how our customers interact across our websites and mobile applications throughout our entire lifecycle and at an affordable pricing
What is your favorite aspect of this product?
The tool comes with easy integrations with other tools like Google advertising and publishing tools to understand how to monetize the website content and, has a professional looking user interface which shows clearly the customer journey on the website and the most website pages they visit
What do you dislike most about this product?
There is a bigger learning curve to understand this tool because of the many software modules that one needs to understand on how to use them,
What recommendations would you give to someone considering this product?
Yes, I would recommend the tool because it is easy and comes at a fair pricing to use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Sourav B.
- Role: Industry Specific Role
- Industry: Entertainment
- Involvement: Initial Implementation
Submitted Apr 2024
Best Web analytics service for your website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is way ahead then its competitors in term of ease of use , the simple user interface , and the security which the greatest concern for many and the graphical representation of different types of data from customers demographic to customers clicks is just outstanding and also the accuracy of data provided from google is unbeatable.
What is your favorite aspect of this product?
Most favourite part of google analytics is the integration with any website or the data visualization from a web application which is very simple and easy to understand
What do you dislike most about this product?
Sometimes the accuracy of data is not upto the mark and shows huge variations in customer usages and also the lack of live suport hinders the efficiency of work
What recommendations would you give to someone considering this product?
Yes definitely any one who is looking for web analytics which is good , highly secured , easy to understand, and also easy to implement to their websites then google analytics is the one which can fullfill all your requirements.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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